We, as owners and marketing gurus of rehab businesses, are masters of our industry. Where else can you merge adversity experienced firsthand with success? We know addiction – many of us can speak personally to it. So how is it, then, that many of us can’t get our businesses out from under and onto a... View Article...
The drug rehab industry fraud seems to be everywhere. It has been around for a while but really gained speed during the Obama Administration with the Affordable Care Act. Why is it so prevalent? There are a number of reasons but the biggest reason is money. The fraud has taken place not only with public... View Article...
Drug or Alcohol Addiction Treatment Provides a Captive Audience The drug and alcohol treatment and recovery business is a niche market. If people go to your website, chances are, more than likely, they are there for a good reason. On some level, they think they need you. Now that you’ve got their attention, what do... View Article...
Doing business well doesn’t always mean doing business right. Some say that’s just the way business gets done – even if ethical marketing practices are thrown out the window. But in the addiction rehab industry, business marketing practices drive admits, referrals and reputation management. So if you’re doing what you do best, building your alcohol... View Article...
