Category Archive: Addiction Treatment Marketing

Addiction geo-marketing, also known as addiction geo-fencing, is a technology that has come just at the right time, especially since Google almost completely changed the way drug rehabs and addiction treatment marketers can advertise to the general public. Imagine you can reach your target clientele at their church, football stadium, Fortune 500 Company, country club,... View Article...

In this installment of our ongoing blog series on “Expert Advice on Local Drug Rehab Marketing,” we want to introduce readers to the “Local Search Ecosystem” and how it plays a part in marketing treatment centers and programs online. We aim to educate those in the rehab space on the importance and complexity of local... View Article...

Local online marketing is increasing in importance for businesses that have a presence online. It is essential for businesses to give a clear picture of the areas that their services are available in, whether that be by neighborhood, city, state, region or nationally. When marketing a drug rehab website, addiction treatment service or a rehab... View Article...

There have been a number of changes in the addiction treatment industry in the past several years, both from an insurance standpoint – with the inclusion of addiction treatment as an “essential service” – and from a business owner’s perspective. More recently, marketing practices for rehabs and addiction treatment services have seen quite a few... View Article...

It would seem that Google has done a 180-degree turn on the drug rehab industry by restricting many of the PPC or Adwords terms that people use to search for treatment centers. Addiction-Rep’s Jim Peake, a professional marketing consultant and expert on drug rehab marketing, recently gave his feedback to Alcoholism and Drug Abuse Weekly... View Article...

As a rehab owner, you are attached to your business. By attached, I mean you probably eat, drink and sleep it, and on a good day, fantasize about all the people you’re going to help and the success you’re going to have. That’s great. But here’s your wake up call: If you’re not getting traffic... View Article...

We, as owners and marketing gurus of rehab businesses, are masters of our industry. Where else can you merge adversity experienced firsthand with success? We know addiction – many of us can speak personally to it. So how is it, then, that many of us can’t get our businesses out from under and onto a... View Article...

The drug rehab industry fraud seems to be everywhere.  It has been around for a while but really gained speed during the Obama Administration with the Affordable Care Act.  Why is it so prevalent?  There are a number of reasons but the biggest reason is money.  The fraud has taken place not only with public... View Article...

Doing business well doesn’t always mean doing business right. Some say that’s just the way business gets done – even if ethical marketing practices are thrown out the window. But in the addiction rehab industry, business marketing practices drive admits, referrals and reputation management. So if you’re doing what you do best, building your alcohol... View Article...

Kumbayah Thinking and Making Money Matter According to Wikipedia, kumbayah (kum-ba-yah) means “come by here” and is a spiritual song first recorded in the 1920s. It became a standard campfire song in scouting and summer camps and enjoyed broader popularity during the folk revival of the 1950s and 1960s. There are big business players entering... View Article...