Most likely, your rehab facility’s website has been optimized for popular industry keywords. However, this strategy is no longer enough if you want to increase your online traffic. In the heavily saturated market of drug and alcohol treatment centers, it can be next to impossible to rank highly for broad-based search terms. This is why... View Article...
In what seems to be pretty big news in the addiction treatment marketing space AAC American Addiction Centers has acquired one of the largest addiction treatment content publishers. There will be some winners and losers in this acquisition. The biggest winner so far is Wall St. Right now big money wins. Why? Because big money... View Article...
Many addiction rehab facilities are unaware of the importance of reputation management and don’t consider how it can directly impact their bottom line. Yet, in the results-driven, addiction rehab industry, having a negative reputation is not only problematic, it can be very costly. Why Is Reputation Management for Addiction Rehab Often Overlooked? So why is... View Article...
When it comes to websites, first impressions matter. How you present your treatment center online to potential clients and their loved ones can make the difference between them calling or shifting their focus to your competitors. Perhaps Will Rogers said it best, “You will never get a second chance to make a first impression.” When... View Article...
Marketing is fundamental to the success of every addiction treatment center and rehab facility. Finding prospects and converting them into clients requires a comprehensive plan of action and a deep understanding of the industry and the individuals it serves. Unfortunately, many rehab facilities make the mistake of hiring a marketing team that has little or... View Article...
The single biggest marketing consideration an IOP or Intensive Outpatient Program needs to consider is location. If you are an IOP in New York City chances are you are not going to have clients from Connecticut unless they commute into New York City every day. In our experience what seems to work the best for... View Article...
Using descriptive names is almost the standard in the drug rehab industry. Why? Because back in the old PPC days google ranked domains with the keyphrases very high. Today much less so. Here is a video of Matt Cutts talking about the Brandable Domain Names vs. Keyword Domains. If I was starting a new addiction... View Article...
Having worked with over 100 drug rehabs in the past half dozen years I have seen a lot of rehab businesses make many mistakes and they collectively make the same mistakes. It is too bad that there is not some sort of manual to build and maintain addiction treatment centers. For the purposes of this... View Article...
I loved watching this video. He asks a lot of really good questions when it comes to main stream brands like Nike, Mercedes and Apple. Too often we find ourselves investing in people and real estate and basically forget the tip of the iceberg which is the actual consumer facing part of the business and... View Article...
Each of us is born with a long list of things we can’t change, such as our parents or genetics. But one thing you can change is how you use your gifts. Lately I have been working on becoming a better listener, and have discovered a number of interesting results. First, when people talk too... View Article...
