When a potential client is searching online for a rehab treatment center in your local area, where does your center rank in search engine results? This is a very important question that requires closely reviewing your online presence and possibly even conducting a local SEO audit. We’ll talk a little more about reviewing your specific... View Article...
In what seems to be pretty big news in the addiction treatment marketing space AAC American Addiction Centers has acquired one of the largest addiction treatment content publishers. There will be some winners and losers in this acquisition. The biggest winner so far is Wall St. Right now big money wins. Why? Because big money... View Article...
The single biggest marketing consideration an IOP or Intensive Outpatient Program needs to consider is location. If you are an IOP in New York City chances are you are not going to have clients from Connecticut unless they commute into New York City every day. In our experience what seems to work the best for... View Article...
Here’s a friendly reminder. If you haven’t checked your website on a mobile device lately you might want to. Google came out with a new algorithm April 21st 2015 and they want all of your web pages mobile friendly to the users. This makes a lot of sense since about 50% of all drug rehab... View Article...
OK if you are in the drug rehab and addiction treatment marketing business you already know you are spending a ton of money on SEO and PPC marketing. If you aren’t spending a ton of money on drug rehab PPC and SEO then the guy down the street might be cleaning your clock in SEO... View Article...
In today’s world, everyone who is in business reading this is now in the publishing business. The old adage that if we can’t teach it then we don’t know it has probably never been truer. In this video the question is: “should I focus on clarity or jargon?” (The person asking the question was... View Article...
If you are building a house you are going to want a strong foundation. Make sure you hire a contractor that knows what they are doing or else you are going to do it over again. I got a call the other day from someone who left a vmail and said, “I want to talk... View Article...
It is my personal philosophy that self generated leads by the individual drug rehab centers often produce better quality admissions than leads bought through a 3rd party broker. At the same time there are some concerns with the legality of buying leads or buying patients in the drug rehab space. We do not sell leads.... View Article...
Changing Horses in Mid-Race – Which Horse do you Choose? Drug Rehab Marketing Vendors Let’s face it the drug rehab marketing business is getting more and more competitive every day. Recently we have acquired several new clients and during this process it requires some understanding. What I’m seeing is a lot of suppliers selling PPC... View Article...
How Do Drug Rehabs Measure Their Space For Admissions? There are two very visible units of measure in the drug rehab space and they are: 1) Treatment Center Census 2) Treatment Center Number of Beds As far as business health is concerned if the treatment center is at 100% census this means that all of... View Article...
