How Simple Changes To Your CTA Can Bring In More Clients
If you’re responsible for your drug rehab facility’s website, you probably put considerable time and energy into developing content for it. You may have optimized your content for search engines and made sure that each page provided valuable information. However, if there is not a strong, actionable call to action (CTA), you will ultimately find it difficult to convert website visitors into clients.
What Exactly Is A Call To Action?
In its most simplistic form, a CTA is an instruction to your website visitors to take an immediate response such as call, email, chat, or find out more. It’s a fallacy that only ecommerce sites need CTAs. The reality is that an effective call to action is a vital component of any successful website. Beyond trying to generate a sale, a call to action can encourage a site visitor to fill out a contact form, sign up for a newsletter, or just call for additional information.
An effective CTA should serve as a primary focus on your site and provide clear direction to your audience. It also provides a way to measure your site’s success by simply tracking how many times a site visitor clicks on a contact button or calls a phone number provided.
Often, marketers overlook this fundamental part of a website when they’re not getting the traffic and conversions they predicted. The addition of a clear and effective call to action can make a tremendous impact on a website’s ability to convert prospects into clients.
Ways To Create A Powerful CTA
Here are a few ideas to help you create a powerful call to action for your recovery center’s website.
Identify The Need For Site Visitors To Take Action
Before you can ask anyone to respond in some capacity, you need to first identify the problem they’re facing and present a solution to it. In our industry, this means explaining the reason why it’s vital to get treatment and how your treatment program can help. This communicates to your site visitors what they will get from completing the CTA.
Create A Sense Of Urgency
A simple switch of a few words can make a dramatic different to a CTA. You don’t want readers to leave your site without taking the next step. This means stating clearly that they should act now. This should include active words such as:
- Start now
- Don’t wait
- Contact Us Immediately
Make It Visible
The placement of your CTA can literally make or break its effectiveness. Marketing experts will tell you that the best position for it is high on the page in the center column. White space around a CTA will make it stand out, and using a contrasting color will draw even more attention to it.
Put It On Every Page
Don’t limit your call to action to your website’s homepage. It should be prominently displayed on each page to encourage readers to take action as they peruse your site.
The most effective way to determine the effective of your CTA is to conduct A/B testing (also known as split testing). This is a method of comparing versions of a CTA to determine which one performs better. By creating an A and a B version of your CTA, you can ultimately refine your messaging and create a CTA that will generate the best results.
Do you need help with your drug rehab website’s messaging or development?