Digital Marketing Challenges The drug rehab industry has become increasingly competitive. With new local and national treatment providers entering the marketplace, it has become more difficult to rank at the top of search engine result pages (SERPs). Every provider wants to rank high for keyword phrases like “drug addiction” and “drug rehab.” Yet, the reality... View Article...
Those who are considering treatment, as well as their loved ones, are more likely than ever before to research their options online. Thus, the need for high quality, recovery-focused content is now essential to market your specific rehab programs and services. Of course, writing compelling addiction treatment content isn’t as easy as it seems. It... View Article...
When you’re in the drug rehab field, you quickly discover that there’s a lot of competition. Far from the only treatment provider in town, often the only way to get noticed and attract new clients is to have a strategic marketing plan and expert execution. Of course, this is easier said than done when you’re... View Article...
With more than a billion users, there is no doubt that Facebook is valuable to anyone who is engaged in digital marketing. Yet, for those in the addiction rehab industry, the social media channel is both a huge opportunity and a complex challenge. The Stigma Of Addiction Treatment Although few would dispute the benefit of... View Article...
Whether you are running PPC campaigns or are just focused on organic traffic, the need for landing page optimization is a must for attracting qualified site visitors. Interestingly, many addiction recovery providers never use this valuable form of digital marketing. What Is A Landing Page? Unlike an entire website that attracts visitors from many sources,... View Article...
There are many options when it comes to getting a website developed, marketed and managed. Yet, it’s not always a smart idea to work with an agency or an independent contractor who doesn’t understand the complexities of the addiction treatment industry. Let’s face it! The industry is dramatically different than those that market traditional products... View Article...
If you’re responsible for the marketing of a drug and alcohol rehab center, you know that digital marketing is both a challenge and an incredible opportunity. On one hand, the Internet is where your clients and their loved ones are now researching treatment options. Yet, because the industry is so specialized, your competitors are all... View Article...
It is probably an accurate statement to say that the drug rehab industry is an extremely competitive industry. That said, we don’t know of too many industries that are not extremely competitive. If this is the case and the addiction treatment field is super competitive, then we need to think about the marketing services as... View Article...
Most internet marketing experts will tell you that the headline is the most important piece of content on a website page. In the saturated market of drug and alcohol rehab centers, this is even more the case. Headlines are truly vital for generating readers’ interest and for SEO purposes. Writing Headlines for Site Visitors A... View Article...
Because nearly every addiction treatment or rehab center wants to be at the top of search results for the same keywords, online marketing within the industry has become incredibly competitive. In other words, it’s getting very difficult to be found on page one in search engine results. This increasing challenge is prompting many centers to... View Article...
