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Successful Addiction Treatment Programs and Marketing

Posted on Dec 5, 2013 by Jim Peake

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I want to have a discussion on addiction treatment marketing. Whether we are going through physical therapy or through addiction treatment there are some basic principles that need to be followed. For example, if an addict of 10+ years enters a drug treatment center or an alcohol treatment center chances are they will have to go through some sort of a detoxing procedure. In terms of marketing addiction treatment centers if the center is not generating enough leads through their website then some sort of an audit (detox) needs to be done to find out what is working and what is not.

Drug Rehabs Need to Trust Their Marketing Professionals

My point here is if I am an addict I need to follow the instructions of the rehab center because they know what works because they have been doing it for an extended period of time with many individuals. This same scenario can be said of professional marketing. If the drug and alcohol treatment center is having problems generating enough qualified leads and admissions then they need to find a group who has been there before them and knows how to generate leads…..specifically in the drug rehab sector. Hiring a group with automotive marketing experience will result in a steep learning curve for the automotive marketing company. That learning curve will cost you.

A rehab can get anyone sober for 30, 60 or 90 days but what happens after that? The addict must follow some sort of a structured and supportive living arrangement after their time in the rehab otherwise the chance of relapse is very high. So too in the marketing game for drug rehabs. We can develop new websites and social media properties but if they aren’t updated on a regular or daily basis they will languish and people will not be attracted to your business.

We see this all the time in marketing. Rehabs like to do the big redesigns and the big initial efforts but sustaining these efforts requires time and money. Someone has to do it. Along with maintaining the marketing efforts the tracking of calls and admissions is critical and I think that very few maybe 5% of rehabs are doing this correctly. At the same time the admissions team and or centers need constant training and team building efforts.

If we are fortunate enough to work with you we will share with you the best practices in rehab lead generation and marketing and together we will see a lot of continued success.


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Jim Peake

Jim Peake – Jim has over 30 years of direct response advertising marketing experience. He was the catalyst for putting the Internet in the front page of every newspaper around the world for the first time with the chess event Grandmaster Garry Kasparov vs. IBM’s Deep Blue super computer in the mid 1990’s. Jim’s main area of focus today is helping drug and alcohol treatment centers market their businesses in a hyper competitive market.

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