As is the case with most industries, change is coming fast to the drug rehab space. To be clear, that’s a good thing. It means...
Offline marketing for treatment centers can be just as important as online marketing. Testing online is cheaper than offline testing. In all cases, we want to give the test enough impressions to get a sampling that repeats the number of impressions at least 5-10 times.
For example: In radio or television, we want to run enough ads so that the viewers or listeners see the ads on a repetitive basis. The same can be said of direct mail marketing.
The question is “how do you know if offline marketing is working for your treatment center”? The answer: The same way you know whether your online marketing is working. If you are doing elevator ads, magazine ads, billboards, radio or TV you have to track the number of calls each discipline is generating. Next you have to track the quality of those calls. At Addiction-Rep, we can set up the call and web tracking systems so that you can track your marketing dollars and keep current with your ‘cost per lead’ and ‘cost per admission’. Tying it all together can be cumbersome if you have not done it before. Call Jim Peake for pricing and recommendations @ the number below.