Addiction-Rep’s Jim Peake To Speak on Ethical Marketing Practices in the Addiction Treatment Industry
There have been a number of changes in the addiction treatment industry in the past several years, both from an insurance standpoint — with the...
Postcard marketing should be the next big thing in treatment center marketing. Let’s face it, marketing on Google is an expensive proposition. However, there are other ways to reach your audience. With postcard marketing we can rent mailing lists from companies like InfoUSA and mail out to therapists 7 times over a period of 3 months. Do you think they will see the advertisement? You bet! Did you know you can reach them 7 times for less than $4.00? Compare $4.00 to reach a qualified referral agent to $20.00 for a single click to your website in PPC. We can also rent a list of CEO’s and executives or any other demographic that is appropriate.
For each postcard mailing you can add a personalized URL in the body of the text. The idea of a “personalized URL” is to track a recipient who comes to your website. For example they might visit your site via a personalized URL such as http://jimpeake.addiction-rep.com. This lets us know that they have responded because of the postcard. If we can then persuade the visitor to “opt in” to our e-mail list we can also drip market to them for “free”. What we are doing is essentially ‘list building’ and capturing leads for a lot less cost than PPC. This does require more time initially, but once it has been implemented we can easily scale this model for you.