Addiction-Rep’s Jim Peake To Speak on Ethical Marketing Practices in the Addiction Treatment Industry
There have been a number of changes in the addiction treatment industry in the past several years, both from an insurance standpoint — with the...
Did you know that your addiction treatment or drug and alcohol rehab center can be much more than just some small, local business? It could be a brand, recognized beyond state lines and even internationally.
A memorable logo and a unique, consistent tone in your marketing content can make your addiction treatment company stand out to consumers, even those not currently interested in drug and alcohol rehab.
Your company logo, color scheme, symbols and images all influence potential clients’ opinions of your addiction treatment business. Even the design of your website can have influence on consumers’ perception of your brand.
A strong and consistent brand strategy will help establish trust with potential clients. How do they perceive you on first impression? You want to make sure they recognize your brand upon each subsequent impression, whether on or offline.
Therefore, consistency is crucial when it comes to any representation of your addiction treatment or rehab business. You want to maintain “brand integrity” on everything that has a connection to your business, such as television or radio ads, billboards, marketing handouts, business cards, and your website and social media profiles. Do you have old logos on materials still in use? Do your Facebook and Twitter banners tie in with your brand? A brand strategy needs to be consistent down to the smallest details.
Addiction-Rep and Brand-Rep have worked with dozens of drug and alcohol rehab centers across the U.S. on building memorable brands. We either help these teams develop a logo and brand identity from scratch, or we simply step in and help them improve upon their previous efforts.
Addiction-Rep starts by assessing what sets your treatment center apart from the competition, as well as who your target clients are. This research is invaluable to all of our efforts going forward in shaping and promoting your brand. We’re here to give your team the tools it needs in order to move ahead with a new brand strategy, and we can help you analyze results and monitor your brand reputation on an ongoing basis.
Are you seeking branding help before your rehab center has even opened its doors? Is your business’ name still not set in stone? Addiction-Rep can work with you on a name that reflects your company’s value and helps you capture the right market.
Alternatively, if you’ve already been in business for a while but are in a rut with attracting new clients, our brand audit service can help determine if your business’ name is holding you back. From there, we can help you come up with a more appropriate, memorable brand name, and then we’ll work on helping you update all your digital and physical collateral as part of an overall rebranding effort.
Still need to register your addiction treatment business with the state before opening to the public? Have you found the right domain online for your website? Addiction-Rep can help in both these areas, streamlining the process so you can focus on other business concerns.
If you’re already in business but have chosen to change your brand name per our recommendations, we’ll take care of registering your new online domain and your new name with the state. You take care of treating your clients, and we’ll take care of getting your name out to the wider public and helping you increase your admissions.
Your company logo is one of the most critical representations of your addiction treatment centers. If you don’t have a logo yet or you just need a better one, Addiction-Rep can take you from conception of a fresh design to implementing it on your website and other online assets. Before arriving at the final product, we’ll make sure the logo is representative of the audience you’re trying to attract.
A logo is more than just a unique symbol. We’ll also find a font for your name that’s appropriate to your audience. Additionally, we’ll work on a succinct tagline that can be built into the logo. At Addiction-Rep, we put a lot of care into each logo creation, and we work with you until you have a final product that helps your addiction treatment business put its best foot forward.