AAC American Addiction Centers Acquires Rehabs.com
In what seems to be pretty big news in the addiction treatment marketing space AAC American Addiction Centers has acquired one of the largest addiction treatment content publishers. There will be some winners and losers in this acquisition. The biggest winner so far is Wall St. Right now big money wins. Why? Because big money ($60 million to be exact) will be able to get eyeballs to the American Addiction Centers website.
The value of this acquisition at $60 Million seems very rich in my opinion. Only time will tell if it is a prudent investment. At the end of the day I do think it was an extremely smart transaction by AAC giving them an instant foothold in addiction treatment online impressions. The question will become how well will AAC be able to deliver on quality treatment?
Do we know how many visits will be coming to American Addiction Centers no but if we had to make an educated guess enough to generate 200 – 400 admissions per month. Where would a lot of these admissions be coming from exactly? They would be coming from a website called Rehabs.com. What you will notice in the press release is very little information about Rehabs.com. Why? I guess they don’t want to attract a lot of attention to the project.
The losers in this acquisition are the current clients of Rehabs.com. They will have to find other sources for their internet admissions. This is not easy to come by because cost of an internet admission is consistently on the incline no matter the marketing source SEO, PPC or TV.
I’m not 100% sure how this group of acquired companies works but there are a few websites they manage:
If you look at this quote in the press release what it means to me is AAC is committed to being as good or better at lead generation as they are at treatment in order to succeed in the addiction treatment space. “In addition to being a leading treatment provider, AAC is an innovative marketing company,” said Michael Cartwright, Chairman and Chief Executive Officer of AAC Holdings.
We all have to become great marketing companies.
For the smaller guys out there it is time to focus on your own content and continuously publish great content. If you don’t think “content is important” just reread this press release title AAC Holdings Acquires One of the Largest Online Publishers of Drug Treatment Content. If you do one thing on the internet do it well and keep creating great original content. We all must become publishers…..and really great publishers as well.
The others to look at :
Balance Recovery Outpatient treatment is a drug recovery program that occurs during the day only and may occur outside of a formal treatment facility. Patients do not live at the facility and may continue to go to work and socialize with friends while receiving treatment for addiction. It’s important the patient’s home life is stable enough for them to return home at night.
Just Believe Detox in Florida – A Florida rehab center located on the sunny beach in Jensen Beach Florida , highly rated and has one of the best reputations for treatment in the state of Florida. They offer PHP and IOP as well as drug detox.
Boston Drug rehab directories are a powerful way to generate quality traffic and quality drug rehab links to your business. Getting listed with rehab directories come in many forms, some free, some not, some enhanced where you can add a lot if information. There are at least three reasons why you have to get listed with as many of these directories as possible.
Rehabs In America provides updated and accurate information on substance abuse and recovery resources around the country. Our directory of nationwide addiction treatment resources includes organizations, listings of state agencies, and insurance coverage information that may be of assistance to those seeking drug or alcohol rehab treatment.
Philadelphia Rehabs provides updated and accurate information on substance abuse and recovery resources In Philadelphia . Our directory of Philadelphia Rehabs addiction treatment resources includes organizations, listings of state agencies, and insurance coverage information that may be of assistance to those seeking drug or alcohol rehab treatment.
One of the Best New Hampshire Rehab Directories is New Hampshire Rehabs , it lists or links to the best rehabs and detoxes in the state of New Hampshire and it is one of the only Rehabs Directories that we have found that does so.