There have been a number of changes in the addiction treatment industry in the past several years, both from an insurance standpoint — with the inclusion of addiction treatment as an “essential service” — and from a business owner’s perspective. More recently, marketing practices for rehabs and addiction treatment services have seen quite a few... View Article...

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The Centers for Disease Control and Prevention (CDC) has recently released its provisional counts for drug overdose deaths in the United States for August 2017. While it is well known that deaths due to drug overdose have increased in the past few years across the country, this latest set of data really puts the immense... View Article...

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Google Restricts PPC and Adwords Terms for Drug Rehabs

Posted on Sep 27, 2017 by Jim Peake

It would seem that Google has done a 180 degree turn on the drug rehab industry, by restricting many of the PPC or Adwords that people use to search for treatment centers. Addiction-Rep’s Jim Peake — Professional Marketing Consultant and Expert on drug rehab marketing — recently gave his feedback to Alcoholism and Drug Abuse... View Article...

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Top 10 Drug Rehab Real Estate Insights
to Follow

Posted on Aug 15, 2017 by Jim Peake

There’s no question about it: Owning a drug rehab can be a very lucrative business, if you know what you’re doing. If I could make 10 bucks for each time I heard an investor say, “Oh I’ve bought and sold millions of dollars worth of real estate before, what’s the difference in buying drug rehab... View Article...

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Drug or Alcohol Addiction Treatment Provides a Captive Audience The drug and alcohol treatment and recovery business is a niche market. If people go to your website, chances are, more than likely, they are there for a good reason. On some level, they think they need you. Now that you’ve got their attention, what do... View Article...

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Ethical Marketing Practices Push Drug Rehab Industry

Posted on Jul 3, 2017 by Jim Peake

Doing business well doesn’t always mean doing business right. Some say that’s just the way business gets done – even if ethical marketing practices are thrown out the window. But in the addiction rehab industry, business marketing practices drive admits, referrals and reputation management. So if you’re doing what you do best, building your alcohol... View Article...

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It Takes Intellectual Humility to Adapt to Change

Posted on Jun 21, 2017 by Jim Peake

As is the case with most industries, change is coming fast to the drug rehab space. To be clear, that’s a good thing. It means patients are getting better care, and in some respects makes it easier for people to more quickly find the treatment options most appropriate for their circumstances. But this doesn’t mean... View Article...

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