Just ask any drug rehab business owner or marketing consultant about their advertising budget for 2019 and the response might a deer-in-the-headlights look. “What advertising?”...
The reason I mention this quote is to illustrate that if we ask some of the really seminal, difficult questions, maybe we can put some perspective on the drug rehab approach. According to the CDC, drug overdose death rates have more than tripled since 1990. Why is this? Why is the war on drugs failing? This CNN article might not address the answer to the question but is does highlight that the way we are addressing the drug problem is not solving it.
Here comes the million dollar question: why is addiction getting worse and not better with all the science and knowledge we have today?
How Addiction-Rep Can Help Your Rehab
Every business requires a steady flow of customers — the addiction treatment field is no different. There are many ways to attract clients to your business, with the Internet being one of the latest; however it can be prohibitively expensive.
Addiction treatment marketing for lead generation requires two mindsets:
1. Lead generation is an investment in the long term sustainability of the business
2. Lead generation has to be trackable in order for you to succeed
Lead generation requires an investment. The amount of the investment depends on how fast you want leads, how many leads, and the ability of the center to adapt to the incoming inquiries. If you don’t know how to prepare a marketing budget, I can help you with a 5 minute phone call. The best leads will originate on your web site or from your people on the ground. This is what experience has taught us as lead generation professionals.