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It may be one of the oldest forms of digital marketing, but it’s just as relevant as ever.
Email marketing can be a powerful tool in an addiction treatment marketer’s hands. The reasons are many, but chief among them are the fact that about 90 percent of American consumers check their email inbox daily and that you’re able to personalize messages to different audiences better than you can with your website or over social media.
Staying on your prospects’ radars via email is an easy way to communicate. Addiction-Rep can set you up, design and personalize email messages, newsletters and then manage the ongoing back-and-forth communication. Or, we can even train your team how to do this, if you are not already. As any small business marketing expert will tell you, list building is one of the single most important things you can do.
Building an Audience
When new clients approach us, we often find that their email marketing efforts are either underwhelming or nonexistent. We strongly recommend you begin building your list today either with or without us; it is one of the most important activities any small business can engage in.
Addicts and alcoholics do not quit their addictions easily, and they will know a lot of people who have similar issues. It is important to stay in touch with your alumni, as well as any new site visitors. Capturing their email addresses and then sharing company news, thought-provoking resources and enticing offers are how you stay in touch.
The Addiction-Rep Email List Building Advantage
You could compose the greatest emails in the world, but if you’re sending them to a coffee shop-sized audience instead of a packed arena, then you’re essentially wasting your time.
That means you have to build a big enough email audience to actualize a worthwhile ROI with each message you send. At Addiction-Rep, we use a two-step process to build up your email list(s) so time is not wasted sending messages essentially into a black hole.
Step 1: Build Assets, Procure Email Addresses
Internet users aren’t just going to hand over their email addresses for nothing. That’s why our team builds assets and creates offers that entice people to share their email address with you.
As part of our comprehensive digital marketing services, these are just a few of the many assets we can build to help grow your email list:
- Newsletter sign-up
- Blog subscription
- eBooks and white papers
- Online quizzes
- Sweepstakes and contests
- Online surveys
- Online insurance verification forms
Offers to these assets will exist either on your website or your social accounts (sometimes both). In most cases, the asset will be free to the user, so long as they agree to trade their email address for it.
Step 2: Segment Your List into Lists
Once your email list starts growing into the triple digits, it’s time to start looking into segmenting your recipients into distinct lists. Why? You can send more personalized messages to different audiences, which will almost always give you more bang for your buck than blasting a general message to your entire list.
For example, are you going to send the same types of messages to alumni of your programs as you would to people whom you have shown interest in your treatment services? The answer should be an emphatic no.
Addiction-Rep can do the grunt work of segmenting your email addresses into distinct lists, based on past interactions with users and what kind of interest they have shown in your treatment center or website.
In some cases, we can let technology do the segmenting for us. For instance, before someone submits their email address to download an eBook from your website, we can make them answer a quick multiple-choice question that describes their background or their interest in the eBook at hand.
Using Email as a Lead-Generation Tool
Once we’ve grown your treatment center’s contact list to a reasonable size and we’ve grouped the addresses into different lists, the real creativity begins; it’s time to hit your separate audiences with messages that speak uniquely to them.
A certain list may contain users that are looking for more general information and resources about the dangers of drugs and how treatment works. Another list may feature users that appear more ready for treatment; in that case, you can use email messaging to explain the advantages of your treatment center over the competition.
The goal of drug rehab email marketing is to nurture these leads until they inquire about entering your program. One study shows that every $1 in email marketing yields $8 in return, at least among those who use this marketing channel correctly. Let Addiction-Rep grow your email list and craft personalized messages to generate more interest and admits for your drug rehab center.