In the interests of saving a buck and further lining their deep (or not so deep) pockets, many drug and alcohol treatment and recovery companies...
Even if your treatment center has identified itself as having a nationwide clientele, it is still critically important to make sure your website is optimized for local terms. Our team of local marketing experts knows what it takes to get residents of your own community to engage with your addiction treatment brand online.
Implementing local SEO helps distinguish your facility from other competitors in your own backyard, even if you do focus on drawing new clients from other parts of the country. Once we’ve optimized your website for local search, we can use many of the same tactics to target people in a specific locale across state or out of state. That means we can do “local SEO” in a region different than the one where your facility resides.
The Importance of Local Marketing
Local marketing is crucial because even if your website is struggling to rise in the organic search rankings, you still have the chance to make it into Google’s “local pack” on the first page of certain search results. This is premium exposure for any business. But to get there, you need to be doing local marketing properly.
Local SEO marketing starts with taking advantage of and optimizing your Google My Business account. You also should use some local terms on your website and develop new content that speaks to your home community. Another objective is to earn listings in highly trusted directories – both local and national.
In total, Addiction-Rep approaches local, geo-targeted marketing through the following techniques:
- Local Keyword Research and Geo-targeted Website Optimization
- Local Schema Website Markup
- Ongoing Development of Local-Focused Content
- NAP (Name, Address, Phone) Audit and Clean-up
- Google My Business Optimization and Management
- Premium Yelp Business Listing
- Local Citation Acquisition
Unifying Your Business Listings
Wherever your treatment center is listed on the internet, it’s important that it’s listed the same way every time. Some treatment centers have variations of their brand names; pick one and go with it! If your treatment center has a different name, address or phone number from listing to listing, it will confuse Google, likely leading to distrust of your website and organization.
Addiction-Rep can dig through all mentions of your drug rehab center on the internet to make sure everything is consistent. We will also periodically review this as new listings emerge. If there are inconsistencies in the way your treatment center and its location info appear, then we’ll take it upon ourselves to clean those up and make them nice and uniform.
We will also keep a close eye on how your treatment center is listed in drug rehab directories. Many of these are owned and run by other treatment facilities. If one happens to be owned by a competitor of yours, they may screw with your listing and any background info on your treatment center. We can continuously monitor your directory listings to make sure nobody is anything without your authorization.
Besides making sure your name, address and phone number are listed the same way every time, we will also try to submit the following bits of information about your treatment center wherever applicable:
- Hours of Availability
- Geographic Coordinates of Your Facility
- Alternate Contact Methods
- Type of Business
- Primary Website
- Social Profiles
Marketing to Different Geographic Areas
As we’re optimizing your local SEO, we can also help you start marketing to specific geographic areas – either ones you would like to target or ones that we have identified as areas of opportunity. To do this, we don’t try to trick Google into thinking you’re located in a different place than you really are; that would mess up your local optimization anyway.
Instead, our team will craft new content (such as blog posts) that speak to or highlight a region other than your own. We can also create PPC ads that speak to a certain community, and we’ll make sure the page they click through to continues to speak to them and their background. Once we start doing both of these steps, your admissions team will start receiving multiple calls from within that targeted community.
How to Get Started
If your drug rehab organization is looking to take on clients right away, it is much easier to improve your search engine rankings locally. Furthermore, your treatment center can start emerging as a local influencer by generating positive word of mouth within your community. Once that starts to come to fruition, then we can confidently begin marketing to other corners of the country.
At Addiction-Rep, we can’t really kick off any local marketing for your treatment center until we do a comprehensive website and business. Get the ball rolling here:
Audit My Website Now