Countless Americans search for substance abuse treatment services every day. While some need treatment locally, others may recognize a need to travel away from negative...
SEO Services Are the Holy Grail of Addiction Treatment Marketing
When someone goes online to search for addiction recovery and mental health treatment, usually Google is involved. In order to be effective and get your business ranking higher in these searches, you need to understand the mechanics and analytical requirements behind what makes business listings rise to the top.
With SEO, it all comes down to three things:
- User Experience
This might sound simple enough, but for the inexperienced, it can be daunting and unforgiving. Why?
It isn’t just about the content and links on your website, but how they engage the user’s interest.
Website Visits Measure Business Success, Through Positive User Experience
Even though your drug and alcohol rehab business is offering a service, there’s a fine line between touting how great you are versus introducing what benefit you can provide to others. The sweet spot lies in-between.
You also want your website to deliver a quick response load time so you don’t lose potential leads. Since more than 65 percent of web visits are done through a mobile device, your website should have a responsive design along with optimization for mobile use. Remember, it’s all about the user experience.
The Long Click
Where many addiction treatment marketing efforts fall short is during that moment when a site visitor gets to a webpage, but then you offer no clear strategy from there. You shouldn’t be looking for the quick hit. What you want is the “long click”.
Once a user arrives at your site, you want their interests to match what you have to offer. When both elements line up, the user will spend extra time navigating through your website and content. This longer time on site tells Google the user is happy with the result and, in turn, Google uses that information to improve the site rankings.