Co-Authored by Jim Peake and Christian Morris When beginning our research for this article, we typed “what is patient brokering?” into Google search. The first...
Addiction Treatment Website and Marketing Information
Over the years, we have found that addiction treatment center owners and marketers have a lot of the same questions. Here, we’d like to offer you several answers to some FAQs to help you better understand Addiction-Rep, our services, our philosophy and how we can help your rehab center generate more leads.
To see a thorough answer to any of the frequently asked questions listed below, just click on the question of interest:
How much should my rehab center budget toward marketing?
The budget for this facility needs to start out at $20K per month, because that’s 20% of $100K. If you can’t afford $20K, then start with $10K per month. Anything less is not going to have much of an impact.
Also, a lot depends on how fast and how many beds you need to fill. The faster you need to fill your beds, the more it can cost. Different SEO (search engine optimization) and PPC (pay per click) budgets are required. You can also buy calls or leads on a cost-per-call basis. Lead times to buy calls and PPC can be 1-2 weeks.
Why is social media important in rehab marketing?
It also helps in your organic search rankings. How? Google is measuring your social media signals. It is tracking the number of times someone links to you from social platforms. Google is also looking at the type of followers you have. Is Dr. Phil following you or some kid from China? Is Dr. Phil sharing your articles or is some kid from China sharing your articles? It matters to Google.
Why outsource my drug rehab internet marketing?
What is extremely helpful is to have a point person on your drug rehab team who can delegate and coordinate internet marketing efforts with your outsourced marketing team. It is helpful if the drug treatment center is strong in content creation or in social media to take on more of whatever it is that they are strong in.
Also, knowing the nuances of how to manage a keyword strategy and integrate that into the content and or the social media efforts is critical. Too often we see blog posts targeted at virtually no one. If this is the case, then the entire effort of writing a blog post is wasted.
There are many other areas where an experienced drug rehab marketing company can help, such as:
- LPO (Landing Page Optimization)
- ROI (Return On Investment) Reporting
- Call Scoring
- Webpage Speed
- Daily Website Backups
- Website Redesign
- Content Creation
- Organic Link Building
- Social Media
- Call Center Training
- Buying Drug Rehab Calls
- Writing Calls to Action (CTAs)
- Creating Authority
- Real Branding Experience
You can go it alone with one marketing person, but remember you are competing with legions of competitors and you want to give your center a fighting chance to land admissions.
Why is web content so important?
So let’s say this “evergreen” article on relapse prevention is on the website for 3 years. It can develop authority when others share it and link to it. So when this happens, it is like the gift that keeps on giving. People land on the article and then start poking around the website and eventually you will start to get more phone calls.
Now, imagine if you can produce 1,000 articles and/or videos like this? Your chances of being found on Google are much greater. The best news is you don’t have to advertise to get people to come to your website, in this case. They will find you naturally through Google and other search engines.
Why do I need to rebuild my website? (I just rebuilt it.)
- Is your new website properly architected?
- Does the design properly represent your brand?
- Does the content speak to your audience?
- Do your wireframes provide ease of use to your visitors?
- Does your optimization include the keywords you want Google to rank you for?
- Is your code SEO friendly?
- Is your design mobile responsive?
Your website is literally the foundation for marketing. If it isn’t properly optimized for search engines AND your actual online visitors, we need to fix it, no matter how recently you rebuilt it. The good news is we will consider every aspect of your site, so once we are done with it, you shouldn’t have to worry about a redesign again for several years to come.
Does my rehab center need videos?
Did you know that video search results get clicked on significantly more than text in search results? If your videos are well-produced, have great content and are optimized properly, we can help you rank them in search engines like Google. We can also track your videos’ results, as far as leads to the call center are concerned.
Because so few drug rehab centers are doing video, and many aren’t necessarily doing video well, there is a huge opportunity for rehab centers that want to take advantage of reaching their audience in a trustworthy way. Video is an extremely reasonable investment with huge potential upside.
Why do I need a mobile-friendly site?
In our experience, more than 50% of drug addiction treatment website traffic comes from mobile devices. Mobile traffic is already beginning to overshadow all else, and it’s only going to get more dominant. Call us to get your website mobile-ready: We have built 100s of mobile-ready websites for drug rehab clients.
Why does my drug rehab center need to do call tracking?
- Knowing which ad sources are producing admissions
- Knowing which people on the admissions team are producing results
In order to do this effectively, we recommend that you use Call Tracking Metrics. It is easy to install and the reporting is fantastic. That is the easy part. The hard part is to “score” the calls. The drug rehab center must tell us (the rehab marketing team) which of these calls are the good calls, including how many led to admissions.
It takes about 15 seconds to score the good calls. This MUST be done. If not, you are basically gambling with your money. When managed properly, call tracking can result in true ROI reports by lead source, which is what you need in order to determine which marketing channels are actually returning a profit (and which ones you need to get rid of or adjust).
How can I tell if my marketing is working?
We can determine which ad sources are generating phone calls, but not only that, we can tell which ad sources are generating “good calls” – and it is the good calls that convert into admissions. Generating a lot of phone calls can get expensive quickly. We really want to know which group of those calls are the good ones, because we can convert good calls into admissions.
With the right reporting you will know:
- How many visitors you have coming to your website and from which sources (organic search, referral, direct, etc.)
- The quality of those visitors (how long they stay on the site, how many pages they visit, etc.)
- What action that visitor takes next (form fills, phone calls, etc.)
- How many calls converted into admissions (using your call tracking metrics)
How can I get more phone calls to my treatment center?
In our Addiction-Rep CEO reporting, we have something we measure called “visit-to-call ratio.” If the website got 1,000 visitors, how many picked up the phone to call? Based on these percentages, we know whether the certain webpage is trustworthy. If it is trustworthy, more people will pick up the phone and call you. If it is not, we need to make improvements.
How can I compete with rehab centers that have $1 million budgets?
With location, one of the things that you can really leverage is NAP listings (name, address and phone). You can also convey the uniqueness of your center with video and photography. Interview the staff. Allow the website visitors to get to know you. Nothing does this better than video. Addiction-Rep can assist you in managing all the little details that will help you stand out from the big guys as well as the other guys.
At the end of the day, there are a ton of options to help you stand out from the competition. The easiest and fastest way to do this is with a website audit and a marketing strategy. Interested in learning more? Fill out this form, and we will get back to you ASAP via phone to discuss your options.
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