Marketing is incredibly difficult for many industry professionals in the modern marketplace. Potential customers and clients have a dizzying amount of choices available for virtually...
Building Trust with Your Brand
A strong and consistent brand strategy will help establish trust with potential clients. How do they perceive you on first impression? You want to make sure they recognize your brand upon each subsequent impression, whether on or offline.
Therefore, consistency is crucial when it comes to any representation of your addiction treatment business. You want to maintain “brand integrity” on everything that has a connection to your business, such as television or radio ads, billboards, marketing handouts, business cards, your website, promo videos and social media profiles.
Do you have old logos on materials still in circulation? Do your Facebook and Twitter banners tie in with your brand? A brand strategy needs to be consistent down to the smallest details.