A Google linked company getting into the drug rehab business? Not as far fetched as you might think. Addiction effects techies too. The good news is that big concerns like Google and Apple have the financial clout to muscle their way around zoning boards. It seems perfectly OK to have a porous southern border and... View Article...
Marketing is incredibly difficult for many industry professionals in the modern marketplace. Potential customers and clients have a dizzying amount of choices available for virtually any transaction they may desire or require, and standing out from the competition is vital for any business’s success. Effective treatment center marketing requires a multifaceted approach and taking proper... View Article...
Whether you own a drug rehab, have invested in an addiction detox or treatment business or work to support their marketing initiatives, there’s one thing that many will forget when it comes to positioning the business to succeed. You need a key differentiator, and here’s why. Without it, you can easily lose focus on what... View Article...
If you own a drug rehab or know someone who does (hint, hint referral?) you’re probably scrambling to do what you can to make the phones ring and convert admits. If you don’t have the LegitScript certification, you’re not running social paid ads so you’ve got to make up for that marketing funnel loss elsewhere.... View Article...
Just ask any drug rehab business owner or marketing consultant about their advertising budget for 2019 and the response might a deer-in-the-headlights look. “What advertising?” For the many addiction treatment facility and ancillary industry businesses that relied on PPC rehab marketing to enhance exposure, if their ad budgets could talk, there’d be silence or maybe... View Article...
In the interests of saving a buck and further lining their deep (or not so deep) pockets, many drug and alcohol treatment and recovery companies make bad decisions that cost them lost profits and reputation, adding roadblocks into their future that, often, cannot be removed. These are just some of the many reasons why you... View Article...
Using the word ‘higher’ in the addiction treatment industry may be taboo, except when you’re talking about search rankings. That’s something addiction treatment facilities, resources, and program owners want to fuel. But how to get there, is really up to you. Is this a commitment you can really sink your teeth into? Or will you... View Article...
Whether you’re a seasoned addiction treatment biz owner or new to the industry, social media marketing is essential to get your name out there, build some credibility and create a following. But the rules of that game have changed. You can’t get a paid presence on social channels the way we used to because of... View Article...
Insurance providers have been changing and evolving their claim distributions and the way they look at addiction treatment claim payouts since the beginning. Part of the reason is to limit fraud of course but the other reason is that it is a complicated process of checks and balances and mistakes can be costly and when... View Article...
Organizing Your Recovery Website the Right Way It’s one of the less-glamorous aspects of your website, but one of the most important when it comes to search engine rankings and user experience. What we’re talking about is website architecture, which has to do with your site’s navigation, URL structure and page-to-page flow. Does all that... View Article...
