If you own a drug rehab or know someone who does (hint, hint referral?) you’re probably scrambling to do what you can to make the phones ring and convert admits. If you don’t have the LegitScript certification, you’re not running social paid ads so you’ve got to make up for that marketing funnel loss elsewhere.... View Article...
Just ask any drug rehab business owner or marketing consultant about their advertising budget for 2019 and the response might a deer-in-the-headlights look. “What advertising?” For the many addiction treatment facility and ancillary industry businesses that relied on PPC rehab marketing to enhance exposure, if their ad budgets could talk, there’d be silence or maybe... View Article...
In the interests of saving a buck and further lining their deep (or not so deep) pockets, many drug and alcohol treatment and recovery companies make bad decisions that cost them lost profits and reputation, adding roadblocks into their future that, often, cannot be removed. These are just some of the many reasons why you... View Article...
Using the word ‘higher’ in the addiction treatment industry may be taboo, except when you’re talking about search rankings. That’s something addiction treatment facilities, resources, and program owners want to fuel. But how to get there, is really up to you. Is this a commitment you can really sink your teeth into? Or will you... View Article...
Whether you’re a seasoned addiction treatment biz owner or new to the industry, social media marketing is essential to get your name out there, build some credibility and create a following. But the rules of that game have changed. You can’t get a paid presence on social channels the way we used to because of... View Article...
Insurance providers have been changing and evolving their claim distributions and the way they look at addiction treatment claim payouts since the beginning. Part of the reason is to limit fraud of course but the other reason is that it is a complicated process of checks and balances and mistakes can be costly and when... View Article...
Organizing Your Recovery Website the Right Way It’s one of the less-glamorous aspects of your website, but one of the most important when it comes to search engine rankings and user experience. What we’re talking about is website architecture, which has to do with your site’s navigation, URL structure and page-to-page flow. Does all that... View Article...
Zoning and licensing your drug rehab is a big deal. You will find most communities will not readily accept a new rehab in their community. We have been working in the addiction treatment space for the past decade, since 2008. There is a lot of activity both in the demand for drugs and the demand... View Article...
As a drug treatment consultant, we must keep abreast of the laws that are being passed and make sure we adhere to them. Unfortunately, if we don’t pay attention and we break the law it will cost us not only in dollars but possibly our freedom as well. Our attorneys have summarized the Kickback in... View Article...
Ranking a website on Google can be a time-consuming process. Unless your market is totally unique, the likelihood that you will be facing stiff competition for high-value keywords is certain. When you own an addiction treatment website, the practice becomes even more grueling as Google has specifically rolled out several stringent regulations for the industry... View Article...
