There are many advantages of having a knowledgeable and experienced rehab consultant on your team to assist you and your in-house staff. Whether you are a startup addiction treatment program or have years of practice within the addiction treatment space, your business can benefit from having a strong working relationship with a consultant familiar with... View Article...
Co-Authored by Jim Peake and Christian Morris When beginning our research for this article, we typed “what is patient brokering?” into Google search. The first page of results were all articles about patient brokering in the addiction treatment industry. We wondered why! Why is this such a big issue in the recovery space and why... View Article...
Addiction-Rep Founder Jim Peake will be attending the 2018 EMP (Ethical Marketing Practices) Addiction Conference to bring his ideas on ethical marketing in the drug rehab industry. Much has changed in the addiction treatment landscape online in the past year since Jim was a speaker and panelist at the 2017 conference. Changes in Google’s algorithm,... View Article...
Instead of titling this article “Addiction Treatment Strategies: Buying Leads vs. Building a Marketing Engine,” it could read “Addiction Treatment: How to Waste Money in Marketing vs. Investing Money in a Marketing Asset.” It is easy to hire and pay someone to sell you leads. The problem with this strategy is it has just too... View Article...
Addiction geo-marketing, also known as addiction geo-fencing, is a technology that has come just at the right time, especially since Google almost completely changed the way drug rehabs and addiction treatment marketers can advertise to the general public. Imagine you can reach your target clientele at their church, football stadium, Fortune 500 Company, country club,... View Article...
In this installment of our ongoing blog series on “Expert Advice on Local Drug Rehab Marketing,” we want to introduce readers to the “Local Search Ecosystem” and how it plays a part in marketing treatment centers and programs online. We aim to educate those in the rehab space on the importance and complexity of local... View Article...
Local online marketing is increasing in importance for businesses that have a presence online. It is essential for businesses to give a clear picture of the areas that their services are available in, whether that be by neighborhood, city, state, region or nationally. When marketing a drug rehab website, addiction treatment service or a rehab... View Article...
There have been a number of changes in the addiction treatment industry in the past several years, both from an insurance standpoint – with the inclusion of addiction treatment as an “essential service” – and from a business owner’s perspective. More recently, marketing practices for rehabs and addiction treatment services have seen quite a few... View Article...
The Centers for Disease Control and Prevention (CDC) has recently released its provisional counts for drug overdose deaths in the United States for August 2017. While it is well known that deaths due to drug overdose have increased in the past few years across the country, this latest set of data really puts the immense... View Article...
It would seem that Google has done a 180-degree turn on the drug rehab industry by restricting many of the PPC or Adwords terms that people use to search for treatment centers. Addiction-Rep’s Jim Peake, a professional marketing consultant and expert on drug rehab marketing, recently gave his feedback to Alcoholism and Drug Abuse Weekly... View Article...
