Insurance providers have been changing and evolving their claim distributions and the way they look at addiction treatment claim payouts since the beginning. Part of the reason is to limit fraud of course but the other reason is that it is a complicated process of checks and balances and mistakes can be costly and when... View Article...
Organizing Your Recovery Website the Right Way It’s one of the less-glamorous aspects of your website, but one of the most important when it comes to search engine rankings and user experience. What we’re talking about is website architecture, which has to do with your site’s navigation, URL structure and page-to-page flow. Does all that... View Article...
Zoning and licensing your drug rehab is a big deal. You will find most communities will not readily accept a new rehab in their community. We have been working in the addiction treatment space for the past decade, since 2008. There is a lot of activity both in the demand for drugs and the demand... View Article...
As a drug treatment consultant, we must keep abreast of the laws that are being passed and make sure we adhere to them. Unfortunately, if we don’t pay attention and we break the law it will cost us not only in dollars but possibly our freedom as well. Our attorneys have summarized the Kickback in... View Article...
Ranking a website on Google can be a time-consuming process. Unless your market is totally unique, the likelihood that you will be facing stiff competition for high-value keywords is certain. When you own an addiction treatment website, the practice becomes even more grueling as Google has specifically rolled out several stringent regulations for the industry... View Article...
Pundits in the addiction treatment field won’t say it, but we will. There is a bloodbath going on in the addiction treatment space especially in the out of network residential treatment centers. The MAT (Medically Assisted Treatment a/la Methadone/Suboxone/Vivitrol) side of the business is growing and growing at a rapid pace and this is where... View Article...
Addiction-Rep’s Jim Peake has been warning for years against unethical marketing practices in the addiction treatment industry, and warning legitimate rehab programs – that are in the business to help those addicted to drugs and alcohol – to be wary of SEO specialists and marketing companies that are offering solutions that seem too good to... View Article...
One of the biggest challenges that drug rehab programs find with their SEO and local marketing is, “how do I rank for cities and areas outside of where my rehab facility is located?” It often seems like a conundrum, but in addition to optimizing your site for local keywords, you also need to be... View Article...
Congress Responds to Reports of Patient Brokering Late last month, the United States Congress sent letters to eight call aggregators regarding their practices as well as reports of addiction treatment patient brokering. In our opinion, this is more than a shot across the bow. The information in each of these letters comes straight for an... View Article...
There have been a lot of successful marketing campaigns in history, and those success stories stick in our minds. Many of us can remember ad campaigns like “Got Milk?” and – one of the most successful comeback stories in marketing history – Jack in the Box’s revival of the “Jack Box” character after the company... View Article...
