As a rehab owner, you are attached to your business. By attached, I mean you probably eat, drink and sleep it, and on a good day, fantasize about all the people you’re going to help and the success you’re going to have. That’s great. But here’s your wake up call: If you’re not getting traffic... View Article...
There’s no question about it: Owning a drug rehab can be a very lucrative business, if you know what you’re doing. If I could make 10 bucks for each time I heard an investor say, “Oh I’ve bought and sold millions of dollars worth of real estate before, what’s the difference in buying drug rehab... View Article...
We, as owners and marketing gurus of rehab businesses, are masters of our industry. Where else can you merge adversity experienced firsthand with success? We know addiction – many of us can speak personally to it. So how is it, then, that many of us can’t get our businesses out from under and onto a... View Article...
The drug rehab industry fraud seems to be everywhere. It has been around for a while but really gained speed during the Obama Administration with the Affordable Care Act. Why is it so prevalent? There are a number of reasons but the biggest reason is money. The fraud has taken place not only with public... View Article...
Drug or Alcohol Addiction Treatment Provides a Captive Audience The drug and alcohol treatment and recovery business is a niche market. If people go to your website, chances are, more than likely, they are there for a good reason. On some level, they think they need you. Now that you’ve got their attention, what do... View Article...
Doing business well doesn’t always mean doing business right. Some say that’s just the way business gets done – even if ethical marketing practices are thrown out the window. But in the addiction rehab industry, business marketing practices drive admits, referrals and reputation management. So if you’re doing what you do best, building your alcohol... View Article...
As is the case with most industries, change is coming fast to the drug rehab space. To be clear, that’s a good thing. It means patients are getting better care, and in some respects makes it easier for people to more quickly find the treatment options most appropriate for their circumstances. But this doesn’t mean... View Article...
Kumbayah Thinking and Making Money Matter According to Wikipedia, kumbayah (kum-ba-yah) means “come by here” and is a spiritual song first recorded in the 1920s. It became a standard campfire song in scouting and summer camps and enjoyed broader popularity during the folk revival of the 1950s and 1960s. There are big business players entering... View Article...
The Health Insurance Portability and Accountability Act (HIPAA) requires all health care professionals to safeguard patient protected health information. The United States Department of Health and Human Services Office for Civil Rights is responsible for enforcing HIPAA standards and investigating claims of HIPAA violations. For some treatment facilities, marketing and compliance can become an issue.... View Article...
Let us ask you a few questions… or better yet, ask yourself: “If you have a daughter who needs drug treatment, would you send her to a drug rehab that takes men only? If you have a son who needs treatment, would you send him clear across the country to a place that provides 10... View Article...
