Google Restricts PPC and Adwords Terms for Drug Rehabs

Posted on Sep 27, 2017 by Jim Peake

It would seem that Google has done a 180-degree turn on the drug rehab industry by restricting many of the PPC or Adwords terms that people use to search for treatment centers. Addiction-Rep’s Jim Peake, a professional marketing consultant and expert on drug rehab marketing, recently gave his feedback to Alcoholism and Drug Abuse Weekly... View Article...

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Top 10 Drug Rehab Real Estate Insights
to Follow

Posted on Aug 15, 2017 by Jim Peake

There’s no question about it: Owning a drug rehab can be a very lucrative business, if you know what you’re doing. If I could make 10 bucks for each time I heard an investor say, “Oh I’ve bought and sold millions of dollars worth of real estate before, what’s the difference in buying drug rehab... View Article...

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Drug or Alcohol Addiction Treatment Provides a Captive Audience The drug and alcohol treatment and recovery business is a niche market. If people go to your website, chances are, more than likely, they are there for a good reason. On some level, they think they need you. Now that you’ve got their attention, what do... View Article...

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Ethical Marketing Practices Push Drug Rehab Industry

Posted on Jul 3, 2017 by Jim Peake

Doing business well doesn’t always mean doing business right. Some say that’s just the way business gets done – even if ethical marketing practices are thrown out the window. But in the addiction rehab industry, business marketing practices drive admits, referrals and reputation management. So if you’re doing what you do best, building your alcohol... View Article...

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It Takes Intellectual Humility to Adapt to Change

Posted on Jun 21, 2017 by Jim Peake

As is the case with most industries, change is coming fast to the drug rehab space. To be clear, that’s a good thing. It means patients are getting better care, and in some respects makes it easier for people to more quickly find the treatment options most appropriate for their circumstances. But this doesn’t mean... View Article...

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Kumbayah Thinking and Making Money Matter According to Wikipedia, kumbayah (kum-ba-yah) means “come by here” and is a spiritual song first recorded in the 1920s. It became a standard campfire song in scouting and summer camps and enjoyed broader popularity during the folk revival of the 1950s and 1960s. There are big business players entering... View Article...

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The Health Insurance Portability and Accountability Act (HIPAA) requires all health care professionals to safeguard patient protected health information. The United States Department of Health and Human Services Office for Civil Rights is responsible for enforcing HIPAA standards and investigating claims of HIPAA violations. For some treatment facilities, marketing and compliance can become an issue.... View Article...

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