Kumbayah Thinking and Making Money Affect Addiction Rehab Profits
Kumbayah Thinking and Making Money Matter
According to Wikipedia, kumbayah (kum-ba-yah) means “come by here” and is a spiritual song first recorded in the 1920s. It became a standard campfire song in scouting and summer camps and enjoyed broader popularity during the folk revival of the 1950s and 1960s.
There are big business players entering the drug rehab space. Here at Addiction-Rep, we see how the alcohol and drug addiction treatment industry fluctuates constantly. The days of the small family, six-bed houses and 20 to 40 bed rehabs are getting harder and harder to operate and maintain profitability. There are a lot of complex business processes in place that can make it daunting – even for the experienced business pros.|
In Addiction Treatment the Money Does Matter
We recently pitched a small six-bed rehab to a potential suitor for an acquisition/investment. Everything was going along swimmingly until the owner said they are “doing this to help people and the money did not matter.”
Guess what? That killed the deal right then and there. This honest, hard-working, dedicated entrepreneur just needed a leg up to compete. They were getting squeezed by insurance and the rest of the addiction treatment regulatory process. They were having a hard time keeping up. We call this “kumbayah thinking.” In theory, it is great and the pure thing to do. In practice, it is a potential death knell to marketing addiction rehab profitability.
Here is another example. So you think it is important for people to remember your phone number? Think again. You do not need a vanity number like 1-800-WE-DETOX. Stupid, really stupid. Nobody cares. (Unless it is a tracking number on one billboard above the entrance to the Lincoln Tunnel heading into Manhattan from New Jersey).
Treatment Center Marketing Needs to be Measured
What you need are call tracking numbers. You have to know which of your ad sources are producing your admits. Without that information, you really are going to have trouble holding on to your business. The old adage is, if you can’t measure it you can’t manage it. YOU MUST MEASURE YOUR ADVERTISING EFFECTIVENESS TO SEE REAL MARKETING ADDICTION REHAB PROFITABILITY.
Closings Support Rehab Growth
In another situation, several years ago, we were working with a growing rehab and they had a new call center. One of the persons in the call center was inexperienced but had a great attitude except they could not close a client to save their life. While this is unfortunate for them, the rehab and the clients, the business chose to keep them on board. The reason: they were a very nice person and had a great attitude. The problem is you aren’t doing someone like them or your business any favors by keeping them onboard. Coffee is for closers.
The Truth Hurts in Addiction Treatment Centers
We are sticklers for this type of knowledge. Sometimes it is painful. Sometimes it hurts egos. Sometimes you will learn things you don’t want to know but at the end of the day, it can make or break a business and your marketing addiction rehab profitability.
The drug rehab industry is big business, getting more complex and sophisticated all the time. Here’s the deal folks, kumbayah is great, vanity numbers are great, nice admissions people are great but they don’t pay the bills. At the end of the day, if you aren’t profitable you can’t help many people – including yourself.
To Increase Conversions, Contact Jim Peake of Addiction-Rep Now