How Live Chat on Your Rehab Site Can Boost Leads by 30 Percent or More
Drug or Alcohol Addiction Treatment Provides a Captive Audience
The drug and alcohol treatment and recovery business is a niche market. If people go to your website, chances are, more than likely, they are there for a good reason. On some level, they think they need you.
Now that you’ve got their attention, what do you do to convince them that they’ve come to the right place? Does your business interact with the website user in a manner that makes them stay?
The Power of an Immediate Call to Action Is Invaluable to Your ROI
Something made them come to your site. Put yourself in their shoes for a moment. He or she could be an active drug or alcohol addict. More than likely, it’s a mother, father, sister, brother, or spouse calling on behalf of someone they care about, seeking help for addiction treatment. Often, as you know, these inquiries come in when the need is urgent.
To keep your rehab center competitive and responsive to patient need, you need to have a platform that can answer requests in an instant. If not, your rehab business not only loses admits but doesn’t support positive reputation-building either.
For example’s sake, let’s use the following potential rehab business lead to illustrate a point:
A parent is deeply concerned about her son who is now using heroin, after his Doctor stopped refilling his opioid prescription. But the only time Mom can search for help online or through a phone call is when she’s at work. And while any phone call to an addiction rehab resource center or treatment facility is “100 percent confidential”, how can she be assured privacy and confidentiality if she is making this call from her office, with other people around to hear what she is saying, or if her computer use is being monitored by another employee?
She desperately wants information about choices in detox programs, the length of stay needed, what insurance options are available, in addition to aftercare and sober living options but cannot speak out loud.
If you have a live web chat service attached to your rehab website, you can take care of her at the very moment she needs you.
In fact, if she needs to speak with an addiction counselor immediately through a live chat on your rehab site, you can make a “hot transfer,” which means she’ll be patched through directly to a treatment center admissions counselor. And that admissions counselor will receive a written copy of the phone call.
Benefits of Live Chat on Your Rehab Site
Think about why people come to your business. Their reasoning is personal. Whether it’s for seeking addiction help for themselves or someone they care about, their emotions are attached to the online experience your website provides.
This same emotional pull will drive them to act, if you engage them on a personal level. The process of seeking a rehab facility and getting into treatment are life-and-death decisions. You know this.
Live Web Chat Makes Clients Feel Like They Matter
People who are in desperate need of help are looking for a place, a program and a person to trust. We earn trust as rehab owners by building relationships over time. So how do you do this online when people make decisions in an instant? Capture them – instantly.
Fulfill Client Needs While Maintaining Compliance, 24/7
With a live web chat service, your business nurtures addiction rehab admits from the moment prospects/clients connect to your website, even if it’s at 3:13 in the morning. You’ll never lose a lead because of inaccessibility or non-responsiveness.
But communicating with potential clients or patients presents some risk, especially with tougher regulations due to HIPAA. Maintaining patient privacy and security are essential, which is why using a password protected, HIPAA-compliant web chat service is key.
Here’s How a Live Chat Service Works:
- Chat Becomes a Qualified Lead
- Email or Text Notification of Lead Is Sent to You
- A Portal Holds Your Leads and Chat Info
Secure More Qualified Leads, Fill More Beds
We’ve all heard the stories of lead generation campaigns that bring in big numbers of prospects. But when it comes to lead gen, the volume of prospects does you no good if they aren’t qualified leads.
With the right live web chat service, part of the process includes the breaking down of the lead into separate qualifier buckets. With it, you’ll know which leads should be given priority – saving your salespeople time, and your business money. This also allows you to generate more targeted marketing responses to each bucket, helping you build your database more effectively.
Companies that use a live web chat service experience lead increases by 35 to 40 percent, on average.
The Cost of More Leads Is Less
With a live web chat servicing your online business presence, you don’t need to worry about cold calling because you’ll receive warm leads, even hot leads. And if some of these leads are a mismatch to your business, why should you pay for them?
At Addiction-Rep, we are proud to offer a white-glove, HIPAA-compliant drug rehab live chat service to help boost lead gen and conversions within your online brand presence.
Our performance-based pricing is cost-effective, at $15.00 per qualified lead. If the lead isn’t qualified, you don’t pay for it. The onboarding is simple and there’s no contract, no monthly premiums and no minimums.
See How Web Chat Nurtures Your Rehab Business
