12 Steps to Better Rehab Marketing to Put Your Business Back in Recovery
We, as owners and marketing gurus of rehab businesses, are masters of our industry. Where else can you merge adversity experienced firsthand with success? We know addiction – many of us can speak personally to it.
So how is it, then, that many of us can’t get our businesses out from under and onto a journey of financial recovery? Are we preaching positive life practices to others but failing to use these same teachings in our own businesses? Do you have the monthly admits you want? Do you even have the monthly admits you need?
If you want more, you can get more, but it’ll take our 12 steps to better rehab marketing to get there.
Why a Long, Hard Look at Your Business Can Be Painful, but Fruitful
Put yourself in the shoes of your patients or clients. They’re vulnerable, needing help. But at this stage, they are open, much like a sponge, ready to soak in new information and retain it. This is where you’re at in your rehab business right now. If you need more business, you’re vulnerable. But there’s no shame in that. In fact, this is where opportunity lives.
In a way, you’ve got to get naked. Strip away all the misconceptions about your rehab business and get real honest with yourself.
Take a long, hard look at your business in the mirror of success and rate how you stand:
- What Do Your Numbers Say?
- Your Expenses?
- Your Operating Costs?
- Your ROI?
- Your Brand? (Do You Even Have a Distinguishing Brand Presence Compared to Competitors?)
Competition Matters, Except When…
You have an identity crisis. If you haven’t figured out what your rehab business’s key differentiating benefits are to your clients, your competitors don’t matter. Why?
If you don’t know what makes your business sizzle, how would your clients know? Quite simply (and harshly) if you don’t stand out from your competitors, that’s what you need to deal with first. When you’re able to answer the following question, you will begin to understand what lies ahead.
Who are you (your business) – and why does it exist?
Accountability Starts with You
This is a hard one. Ownership. Sure, it’s easier to point the finger and blame others. Just like addiction, not taking accountability just hurts you because it delays the process of understanding why you are where you are and prevents you from moving forward.
Making mistakes is part of the business process. Even some of the world’s most successful entrepreneurs have failed (and they will most likely fail again). Success happens, not by staying down but by getting back up and trying again.
However, the definition of insanity is repeating the same pattern and expecting a different result.
Every Rehab Business Needs to Follow These 12 Steps
We know how effective 12-step programs are for those struggling with and looking to overcome alcohol or drug addiction. Much like the successes of those programs, we’ve integrated some of the same practices and philosophies and applied them to rehab marketing.
We’ll go into a new step each month, in detail. But for now, here’s an overview.
The 12 Steps to Better Rehab Marketing:
- Admit the Problem
- Ask for Help
- Rebuild Your Core Foundation
- Invest in Long-Term Solutions
- Work with Experts
- Trust the Process
- Execute, No Excuses
- Revisit Past Successes
- Pay it Forward
- Be Real
- Dare to Be Different
- Take Care of Your People
Relapse Is for Quitters
Just like anything that requires a little bit of work – OK, maybe a lot – the results are more than worth it. Even though people are creatures of habit, addiction or not, it’s tempting to fall back into old patterns of risky behavior.
That’s why we’ve created these 12 steps to better rehab marketing as a guideline to work into your business so no matter what your clients, government, HIPAA and the economy throw at us, you’ll have the tools to regroup, recover and thrive.
Healthy Recovery Is Your Lifeline
The sooner you get started and give your addiction rehab business the treatment it deserves, the sooner you’ll be on your way to recovery. More conversions mean quicker turns to profit, improving your ability to help more people and their families.
Look for more details on the first step of the 12 steps to better rehab marketing to come next month. Until then, see how instant online chat can bring more conversation to your website and more beneficial bang for your buck.