Addiction Geo-Marketing: Grid Over Your Addiction Clients in Real Time
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Addiction Geo-Marketing: Grid Over Your Addiction Clients in Real Time

Posted on Jan 17, 2018 by Jim Peake

Addiction Geo-Marketing Grid Over Addiction Clients - Addiction-Rep

Addiction geo-marketing, also known as addiction geo-fencing, is a technology that has come just at the right time, especially since Google almost completely changed the way drug rehabs and addiction treatment marketers can advertise to the general public.

Imagine you can reach your target clientele at their church, football stadium, Fortune 500 Company, country club, trade show event or anywhere else they might be.

It gets better. We can now push banner ads to all mobile devices within a specific address, such as a church or business address. Not only can we push banner ads onto mobile browsers, but we can also push banner ads within mobile apps – for example, app, Tinder, MLB, NFL, weather apps and more.

If that sounds intriguing, we will take it one step further and display the ads 4 to 8 times per day! And we can go yet another step further by remarketing to and retargeting the user who was in the church or the Fortune 500 Company location for up to 30 days afterward.

Mobile Advertising Is the New Frontier of Marketing

It’s very powerful when you’re able to use the full capabilities of geo-marketing (some might call it geo-fencing). We are able to reach your exact clientele in the exact location at the exact time.

Here are some figures that stand out when it comes to smartphone usage and consumer behavior:

  • 78% – Smartphone penetration and growing
  • 150 – Number of times we check our phone each day
  • 90% – Percentage of mobile users who sleep with their phone next to their bed

Location Targeting Drives Mobile Advertising

In an independent study, the Mobile Marketing Association found that location-based targeting works 2.5 times harder than mobile display. Location-based mobile tactics produced a 20% to 40% increase in overall ROI for advertisers, according to the study.

The advantage of addiction geo-marketing is we can throttle it like we did/do with Google Adwords: We can turn it up and we can turn it down. When business is slow, we can throw more money at the impressions we feel will generate more phone calls and more sales. At the end of the day, this is target marketing at its finest.

Who We Can Reach with Addiction Geo-Marketing

Take a look at the current reach and capabilities of addiction geo-marketing software:

  • More than 2 billion user profiles
  • More than 258,000 major app profiles from Apple and Google
  • Local businesses mapped via multiple sources
  • Learning from more than 10 billion ad requests per day
  • 400 to 1,200 servers are processing the data at any given time on the Amazon AWS cloud

Scalability with Minimal Waste

As John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” With addiction geo-marketing or addiction geo-fencing, we can target our clients en masse and target the right potential clients effectively. We have the potential of replacing a big bulk of Google Adwords, which has cut back the inventory on addiction treatment marketers.

Call us and let us put together an affordable geo-marketing plan that you can test to generate more calls and more admissions for your rehab business.

Learn More About This New Service

Jim Peake

Jim is an Internet Oldtimer, literally, and he was making a living online before Yahoo and Google were incorporated and even before Al Gore “invented” the Internet. Jim was the catalyst for putting the internet on the front page of every newspaper around the world in one day when he sold the website design and development to IBM for the Kasparov vs. IBM’s Deep Blue chess tournament in 1996. Jim has been in the direct response and advertising industry (printing) since the early 1980’s. Jim’s primary focus is the healthcare and addiction treatment field where he is a management consultant as well as an analytics and digital marketing consultant. - Learn more about Jim Peake, President

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