Does Anyone Really “Like” Rehabs On Facebook?
With more than a billion users, there is no doubt that Facebook is valuable to anyone who is engaged in digital marketing. Yet, for those in the addiction rehab industry, the social media channel is both a huge opportunity and a complex challenge.
The Stigma Of Addiction Treatment
Although few would dispute the benefit of addiction treatment, there is still a stigma surrounding addiction. Because of this, some individuals are uncomfortable about “liking” treatment facilities in a public forum like Facebook. This has led many addiction treatment providers to avoid Facebook altogether.
Real Supporters Of Rehabs On Facebook
However, skilled addiction treatment marketers are finding very real opportunities on Facebook for building brand awareness and generating leads. There is increasing understanding that addiction is a very real illness that requires treatment. It’s these individuals who get this fundamental fact and are enthusiastic about supporting a treatment provider on Facebook. These include individuals who have graduated rehab programs, their families and friends, and those who work in the industry.
Increased Brand Awareness
Facebook offers a unique ability to grow an online community that can like, share and comment on content. This provides opportunities to generate substantial brand awareness and increase website traffic.
Being Cognizant Of Your Target Audience
However, the challenge of building brand awareness is sharing content that is appropriate and resonates with the community and your target audience. Facebook is the place for concise, clear messages, inspiration and links to interesting content. Yet, it’s not where clinical discussions should take place, and certainly, confidentiality and respect for those who are in recovery needs to be maintained at all times.
Addiction Treatment Social Media Management
Creating A Successful Identity On Facebook
Simply jumping into building a community on Facebook or any other social media platform without a game plan isn’t necessarily the smartest strategy.
Addiction treatment social media management requires well-thought-out actions, clear messaging and defined goals. This needs to be combined with careful analysis to measure results.
For addiction treatment providers that want to leverage Facebook, the key is working with a digital marketing team with expertise and success in the industry. This isn’t the same as building a brand for a traditional consumer brand or service. Addiction recovery marketing is highly specialized – especially when it comes to Facebook.
Do you want to learn more about the opportunities and how we can overcome the challenges of marketing your addiction treatment facility on Facebook?
Call the experts at Addiction-Rep today at 781-405-5815 for more information.