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Does Anyone Really “Like” Rehabs On Facebook?

Posted on Feb 16, 2016 by Jim Peake

With more than a billion users, there is no doubt that Facebook is valuable to anyone who is engaged in digital marketing. Yet, for those in the addiction rehab industry, the social media channel is both a huge opportunity and a complex challenge.

Rehab Facebook Likes -Addiction Treatment Social Media Management

The Stigma Of Addiction Treatment

Although few would dispute the benefit of addiction treatment, there is still a stigma surrounding addiction. Because of this, some individuals are uncomfortable about “liking” treatment facilities in a public forum like Facebook. This has led many addiction treatment providers to avoid Facebook altogether.

Real Supporters Of Rehabs On Facebook

However, skilled addiction treatment marketers are finding very real opportunities on Facebook for building brand awareness and generating leads. There is increasing understanding that addiction is a very real illness that requires treatment. It’s these individuals who get this fundamental fact and are enthusiastic about supporting a treatment provider on Facebook. These include individuals who have graduated rehab programs, their families and friends, and those who work in the industry.

Increased Brand Awareness

Facebook offers a unique ability to grow an online community that can like, share and comment on content. This provides opportunities to generate substantial brand awareness and increase website traffic.

Being Cognizant Of Your Target Audience

However, the challenge of building brand awareness is sharing content that is appropriate and resonates with the community and your target audience. Facebook is the place for concise, clear messages, inspiration and links to interesting content. Yet, it’s not where clinical discussions should take place, and certainly, confidentiality and respect for those who are in recovery needs to be maintained at all times.

Addiction Treatment Social Media Management

Creating A Successful Identity On Facebook

Simply jumping into building a community on Facebook or any other social media platform without a game plan isn’t necessarily the smartest strategy.

Addiction treatment social media management requires well-thought-out actions, clear messaging and defined goals. This needs to be combined with careful analysis to measure results.

We Can Help-Addiction Treatment Social Media ManagementFor addiction treatment providers that want to leverage Facebook, the key is working with a digital marketing team with expertise and success in the industry. This isn’t the same as building a brand for a traditional consumer brand or service. Addiction recovery marketing is highly specialized – especially when it comes to Facebook.

Do you want to learn more about the opportunities and how we can overcome the challenges of marketing your addiction treatment facility on Facebook?

Call the experts at Addiction-Rep today at 781-405-5815 for more information.

Learn More About Our Social Media Services For Rehabs

Jim Peake

Jim is an Internet Oldtimer, literally, and he was making a living online before Yahoo and Google were incorporated and even before Al Gore “invented” the Internet. Jim was the catalyst for putting the internet on the front page of every newspaper around the world in one day when he sold the website design and development to IBM for the Kasparov vs. IBM’s Deep Blue chess tournament in 1996. Jim has been in the direct response and advertising industry (printing) since the early 1980’s. Jim’s primary focus is the healthcare and addiction treatment field where he is a management consultant as well as an analytics and digital marketing consultant. - Learn more about Jim Peake, President

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