Does PPC Really Affect SEO For Rehabs?
If you’re responsible for the marketing of a drug and alcohol rehab center, you know that digital marketing is both a challenge and an incredible opportunity. On one hand, the Internet is where your clients and their loved ones are now researching treatment options. Yet, because the industry is so specialized, your competitors are all vying to get their centers ranked prominently for the most searched keywords.
To increase your visibility, a multi-pronged approach needs to be taken. Two of the most common digital marketing strategies used by rehab centers are pay-per-click (PPC) and search engine optimization (SEO).
How PPC And SEO Affect One Another And Work Together
You probably have wondered how these two strategies can work together in a comprehensive digital marketing campaign.
The Importance Of Keywords
Like with SEO, keywords are also vitally important to PPC for rehabs. When someone is searching for a term such as “detox program” or “outpatient rehab facility” PPC ads will appear at the top of their search engine result pages. This is why it’s important to carefully understand what your target market is searching for and where your website ranks for your top keywords. This information will help guide both your SEO and PPC decisions.
The Impact Of Mobile
With the wide-spread adoption of mobile devices, it’s also important to consider their impact on PPC clicks. A client who searches for a rehab-related keyword on their smartphone will only see a few results without scrolling down the page. Because the perceived number of options is much smaller, there is greater likelihood that the client will click on a paid link on their phone than if they were searching on their PC.
Indexing Landing Pages
If you smartly choose PPC ads for the terms your clients are searching for, you’ll inevitably direct them to your landing pages. However, these landing pages can offer more benefits than simply getting individuals or their loved ones to take the next step in obtaining help for an addiction problem. These pages can also be indexed by search engines which means that they can also rank higher in search engine results pages. Using the right keywords, these landing pages can positively impact your site’s visibility.
Need Help With Your Internet Marketing?
Trying to stay on top of the current and up-and-coming internet strategies to keep your rehab center at the top of search engine results can be challenging, particularly when you’re also managing other marketing responsibilities such as content marketing, collateral development and social media. This is why it’s wise to work with a skilled industry marketing provider that provides SEO services for rehabs.
When you’re searching for SEO for addiction treatment marketing, contact the expert team at Addiction-Rep. With deep experience and expertise in the latest internet and traditional marketing technologies, you can gain a valuable member to your team that will help you stay competitive in this increasingly saturated industry.