Does Your Marketing Team Understand The World Of Rehabs?
Marketing is fundamental to the success of every addiction treatment center and rehab facility. Finding prospects and converting them into clients requires a comprehensive plan of action and a deep understanding of the industry and the individuals it serves.
Unfortunately, many rehab facilities make the mistake of hiring a marketing team that has little or no industry experience. And, this mistake often proves costly with misaligned messaging and ineffective campaigns.
Because potential clients and their loved ones seek out drug or alcohol addiction treatment for very specific reasons, rehab marketing is highly specialized and truly requires a rehab marketing agency that has proven successes and the ability to effectively position and promote a facility.
The Right Marketing Campaigns
With the growth of the internet, online marketing has become a primary source of treatment center lead generation. Families of those suffering from addiction will carefully research treatment centers for their loved ones, and they are specifically looking for information about programs, staff, costs, insurance, and locations. This requires high quality content delivered in a format that is user-friendly.
Most general marketing agencies simply do not have the capabilities to create content that is highly relevant to this market. Generic, poorly researched websites with limited information will definitely send a site visitor elsewhere.
Of course, online content does much more than just inform site visitors. It’s also necessary for ranking on search engines. The treatment centers that regularly publish quality content will be ranked the highest on search engines like Google, Yahoo!, and Bing. Thus, it’s essential to work with a marketing agency that has the capabilities to produce content, as well as optimize it.
What About PPC?
Many agencies that are not experienced in rehab marketing will recommend pay-per-click campaigns to their clients. Yet, this is often a misguided strategy. Those within the industry know that Google AdWords PPC has climbed more than 70 percent in the last several years. Marketing spend can quickly be depleted with a single PPC campaign if it is not effectively managed.
Still, there are opportunities with this form of search engine marketing. However, because competition is so fierce within the industry, it’s absolutely essential to work with an agency that has deep experience in drug and alcohol rehab PPC.
By choosing a rehab marketing firm that understands what is required now to be found online and to convert prospects, you’ll make the most of your marketing budget.
Do you want to learn more about rehab marketing, including content marketing and PPC, and how it can help you find more admissions?
Call Addiction-Rep at 781-405-5815