What Is Landing Page Optimization And Does My Rehab Site Need It?
Whether you are running PPC campaigns or are just focused on organic traffic, the need for landing page optimization is a must for attracting qualified site visitors. Interestingly, many addiction recovery providers never use this valuable form of digital marketing.
What Is A Landing Page?
Unlike an entire website that attracts visitors from many sources, a landing page is a specialized website page that enables you to attract targeted traffic and capture visitors’ information. A successful landing page is targeted to a specific stream of traffic, such as from a PPC campaign, an email campaign or a dedicated piece of content like an eBook. Because the traffic generated from these sources is more targeted, the conversion rate from a landing page is typically much higher than from a website homepage.
Why Is A Landing Page So Important?
When you’re running digital marketing campaigns, directing traffic from them to your website’s homepage is not generally the most effective strategy. Visitors can be overwhelmed by unfocused content and unsure of where to navigate. Plus, homepage content is generally just an overview of your services. And, without a clear call to action, they will not have the direction to take the next step in their decision-making process. Site visitors need direction, and a landing page makes it easier to guide them to complete the desired action.
Landing Page Optimization Strategies
For successful landing page optimization for rehab websites, there are some clear strategies to take.
Limit Navigation – First, the navigation should be limited. You want them to fill out a form or click to call. You don’t want them navigating elsewhere or losing focus and leaving.
Make the Content Compelling – A landing page isn’t the place to write 20 paragraphs of poetic prose. Rather, it’s where to offer a clear compelling message with an offer and a call to action.
Encourage Sharing – In the realm of addiction recovery marketing, we know that often it’s the loved ones who are searching for information and help. By enabling buttons for sharing of the landing page, you can encourage site visitors to share the content with others. When you consider that it might require the effort of multiple family members or friends to encourage someone to get the help they need, you can clearly see the benefit of encouraging the sharing of a landing page.
Test the Results – One of the many benefits of landing pages is the ability to update them quickly or create multiple versions. By testing out different messages, calls to action and content, you can determine the most effective pages to convert site visitors into clients.
Leverage The Benefits Of Landing Page Optimization
Are you ready to take your digital marketing to the next level by creating or improving your landing pages? When it comes to website marketing for addiction recovery, don’t take chances with an agency that is unfamiliar with the addiction recovery market.
There are many aspects to our industry that require specialized marketing techniques and strategies. This is why it makes sense to work with the experienced team at Addiction-Rep.