Searching for Addiction Treatment and Drug Rehab Leads?
It is my personal philosophy that self generated leads by the individual drug rehab centers often produce better quality admissions than leads bought through a 3rd party broker. At the same time there are some concerns with the legality of buying leads or buying patients in the drug rehab space. We do not sell leads. We do create lead generation programs for addiction treatment centers.
Lead generation is getting more and more competitive. Google recently made an announcement that they were discontinuing their keyword data on organic search. This might not sound like a big deal but for many of us in the SEO space this just makes our job a little bit harder. At the same time I am seeing some people throw their hands up with the SEO and PPC marketing efforts because they can be a real challenge.
However, I do think that there is light at the end of the tunnel. We can track SEO many ways and keywords are just one of many KPI’s. The light at the end of the tunnel is tracking the admissions from the different ad sources. We can automate this but it does require a manual step on the drug treatment centers side.
Tying together all of the marketing as well as the call center and admission results does require a concerted effort. However when done properly you know what is working and what is not working and you can focus more energy and dollars into what is working to help grow your business.