Using Images To Tell The Story About Your Rehab
As the old adage goes, a picture speaks a thousand words. When you consider the visual imagery on your rehab treatment center’s website, it’s easy to understand the importance of using the right photos.
Interestingly, when you peruse many industry websites, you’ll find countless unrealistic-looking stock photos that create a sterile, generic image for a treatment center. When you’re considering drug or alcohol treatment options for yourself or a loved one, stock photos offer little to convey true caring or professionalism.
If you look closely at many of these sites, you’re likely to see the same stock photos. When you’re trying to differentiate yourself from the competition, displaying the same images is not a very smart strategy at all!
The Power Of Authenticity When It Comes To A Rehab Site’s Images
One of the simplest and most effective ways for a rehab facility to stand out in a saturated market is to use original, high-quality photos. Images that communicate a peaceful, serene, reassuring, and authentic facility can not only help a prospective client get a better sense of a center’s environment, it can build a stronger brand.
This begs the question, “Why would anyone choose to use generic stock photos on their rehab treatment center’s website?”
The answer is simple. It boils down to cost. Hiring a professional photographer will have larger upfront costs than purchasing stock photos. This cost can be even higher if you have to hire models or have employees away from their work to participate in a photo shoot.
Yet, the true cost of stock photos is rarely calculated. There is, of course, the licensing fee, but there is also the time required to sort through hundreds, if not thousands, of images to find the “perfect photos” for a website.
What also is not often calculated is the value that high quality photos brings to a recovery treatment center’s brand. Impactful photographs can convey the exact emotions, messages, and image you want to present. This simply can’t be done with a generic image. In other words, the long-term value of original photos will far outweigh the short-term savings of stock photos.
How Effective Is Your Rehab Treatment Center’s Website?
Are your site’s photos or content tired and boring? Does your website do little to communicate the true image of your brand? It may be time to call the specialists at Addiction-Rep. Our expertise will get you on the fast-track to converting and filling beds.