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Why Should You Outsource Your Rehab Internet Marketing?

Posted on Mar 4, 2016 by Jim Peake

When you’re in the drug rehab field, you quickly discover that there’s a lot of competition. Far from the only treatment provider in town, often the only way to get noticed and attract new clients is to have a strategic marketing plan and expert execution. Of course, this is easier said than done when you’re also trying to manage day-to-day operations. This is exactly why some of the most successful drug rehab and addiction treatment providers choose to outsource their internet marketing to a professional team that has deep industry experience.

Benefits Of Outsourcing Your Rehab Internet Marketing

Learn more about why you should and the benefits of outsourcing your rehab internet marketing to an industry expert team.

Outsource Your Rehab Internet Marketing

Niche Marketing Drug Rehab And Addiction Treatment

There are countless marketing agencies out there that offer generic services to B2C or B2B companies. Some of these agencies are fantastic, especially when they’re marketing a traditional product or service. However, when it comes to addiction treatment marketing, there are many complexities that require true industry expertise and experience in this niche market.

Communicating The Need For Alcohol Or Drug Treatment

First, it’s important to know that those who are searching for information on the topic of addiction or who are specifically looking for a provider are doing so for a very specific reason – either they are facing their own addiction problem, or they are dealing with the challenges of having a loved one who is struggling with addiction. Either way, this is a stressful time for your target audience. Thus, your brand and the marketing that supports your brand needs to be on message for those who are dealing with an incredibly difficult situation. This is perhaps the single most challenging aspect of rehab internet marketing.

Your Addiction Treatment Message Can Get Lost In The Shuffle

Professional Data Portfolio-Addiction Treatment MarketingOf course, there’s much more than just creating effective content, website pages, collateral and ads. There’s the big challenge of getting your message out there in a very saturated market. Your competitors are continuously vying to be at the top of search results for common search terms such as “alcohol treatment” or “drug addiction recovery”. And, they have big budgets to ensure they achieve their goal. This doesn’t mean that smaller providers don’t have a chance.

However, it does mean that addiction treatment SEO is highly specialized and can only be effectively managed by those who truly “get” the challenges and how to overcome them. In other words, it can make all the difference in the world to have an internet marketer on your side that understands the nuances of where to place a keyword in a blog post and how to promote that blog post effectively on social media.

Too Much To Do With Too Little Time

Even if you are an expert marketer and have amazing SEO skills, there’s still the issue of time. Managing campaigns, rehab website marketing, landing page optimization, content creation, call center training, and more requires a dedicated team. Marketing is not a task to tackle after your day winds down. It’s a never-ending job that is best handled by those who are focused and dedicated to achieving measurable results.

Are You Convinced?

At Addiction-Rep, our industry expert team is focused on drug rehab and addiction treatment marketing so that you can stay focused on your clients. Call us now at 781-405-5815 to see how we can help you succeed!

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Jim Peake

Jim Peake

Jim is an Internet Oldtimer, literally, and he was making a living online before Yahoo and Google were incorporated and even before Al Gore “invented” the Internet. Jim was the catalyst for putting the internet on the front page of every newspaper around the world in one day when he sold the website design and development to IBM for the Kasparov vs. IBM’s Deep Blue chess tournament in 1996. Jim has been in the direct response and advertising industry (printing) since the early 1980’s. Jim’s primary focus is the healthcare and addiction treatment field where he is a management consultant as well as an analytics and digital marketing consultant. - Learn more about Jim Peake, President

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