The Addiction-Rep team is dedicated to producing high-quality and a high volume of videos and photos for addiction treatment centers throughout the country. With the rise of the internet and so many channels for getting in front of treatment prospects, it’s important to have eye-catching, versatile photos and videos that you can use in several places online – and even offline.
Keep in mind that you not only need video and photography for your website, but you will also need them for digital channels and assets such as (just to name a few):
If you don’t have an online video presence, you don’t really exist. A harsh statement? Hardly. Video marketing has been on the rise and will continue for good reason. People search for relevant information.
And people don’t want to be told how to do something or how to feel something. They want to experience it, and nothing reveals an experience better than video. In fact, web users are twice more likely to watch motion content than read a lengthy written piece.
Online content needs continue to shift with ever-changing consumer behavior as well as alterations made to search algorithms. Drug rehab businesses must appear current and relevant to their online audience (prospective patients, their families, and referral partners) through a strategic, multi-channel marketing plan. Video campaigns are an essential part of that plan.
If you want to be considered as a valued resource or answer to a potential patient’s prayers, your content needs to position you that way. Video supports this goal because people connect with other people they can see and get a sense of what they’re about.
Even a single video, well thought out, can be repurposed for multiple platforms – website, YouTube, Twitter, Facebook, Snapchat, Instagram, emails and more – simply by using clips (segments) and skewing the content to tell various stories.
It isn’t just about posting video wherever possible. With it, you have the power to dictate the story you want to tell. A good story helps build ROI and rapport.
According to Forbes magazine, 65 percent of the business executives who navigate to a website do so because they watched a video that drove them to the website first. And of the businesses surveyed in a recent Hubspot Marketing report, 52 percent stated marketing content that included video resulted in a higher ROI. In addition, the businesses that used video realized an increase of 49 percent in revenue, on average, than those that did not.
The following are goals of drug rehab video marketing. Click on any goal to learn more:
Well-done, relevant videos can enhance the user experience on addiction treatment sites, adding a dimension that may just make the difference between a new client and someone who bounces off the site. Addiction-Rep’s marketing experts will take an overall look at your current web presence, from wireframe to SEO integration, and then fine-tune the navigation to assess whether a better user experience can be created.
This process involves looking for ways to make your videos illuminate the overall content presented on your recovery center’s website. Perhaps you have a video that will help the user visualize the content on a specific page of your site. Maybe you have video content that can essentially stand alone on a page of your website. Or you may even have a video that would make sense in a sidebar of your homepage or within the main copy.
The video marketing services that Addiction-Rep provides differ from what standard companies offer because we truly have the resources to create high-quality, high-definition video content that will drive traffic to your website. We find that if you’re willing to spend a little more on a first-rate addiction treatment video, then you can usually recover the expense with just one new client admission.
When a concerned family member watches one of our videos, they feel genuine comfort, as one would have when seeing and speaking to a familiar friend. That friend is you or one of your rehab clinicians or other employees.
If your business has a hard time attracting a social presence, video will help. With social media, you often have to pay to get the right visibility to your business.
The power of video allows you to attract users by auto playing videos in their newsfeed, then remarketing to those users with other types of social ads. By leveraging video in your social media strategy, you will attract more followers and qualified leads to grow your online presence.
You could have the most engaging, well-written copy in the world on your website, but if you have substandard or no images on the page that are supposed to illuminate and break up the copy, you’re going to lose visitors and, ultimately, drug rehab leads.
You’re probably seeing larger and more vibrant images around the internet and even on your competitors’ sites, and although it is possible to overdo it, it’s a website design trend that isn’t going away anytime soon. Thumbnail images just don’t do it anymore, in most cases, and only one photo for a webpage with more than 1,000 words of copy isn’t sufficient.
Therefore, whenever you launch or relaunch your treatment center’s official website, make sure you’re using large, compelling images appropriately. If you’re not sure, we’ll be there to help you decide.
Addiction-Rep’s design services include professional photography for addiction treatment purposes. When we’re talking about professional photography, it can mean a couple of different things: new images by a hand-picked photographer or professionally-shot stock photography.
The ideal situation for your website is to feature high-quality images that can’t be found anywhere on the internet. This means you’ll probably need to contract a professional photographer who can not only snap first-rate shots inside and outside your treatment center, but also at other relevant places, sometimes even in other states.
By signing up for Addiction-Rep’s professional photography service, your treatment center can make use of our go-to photographer, John Hubbard of HubCam. He is not only highly skilled in photography, but he also excels in videography, animations, graphics, image editing, audio, duplication and much more.
John has 20-plus years in recovery himself, so he is able to visually portray the principles of the treatment centers and the people involved in order to deliver outstanding results. To kick your website’s imagery up a notch, let Addiction-Rep put its professional photographer to work for YOU.
There’s no shortage of online stock photography services to choose from, so this is always an option if your treatment center doesn’t have the resources to get its own custom photos taken. You may think that users will quickly pass over any page or website that uses stock photography, but these types of images are better than none at all.
Don’t Use Cheesy Stock Photography – It Reduces Trust In Your Brand
Stock photos may not be the preferred source of imagery for your treatment center website, but such online services save time and, most likely, money; they’re still better than resorting to poorly framed, lower quality pictures taken by you or a random staff member.
Our team can also take any stock photo and add your logo and other text to it, and basically customize it in a way that makes it hard to tell that the image originally came from a stock service.
We’re here if your treatment center needs help finding the most fitting stock photo service for your needs and budget, or you can make use of the personal library of images that we’ve built up over the years. Either way, with us on your side, you won’t be handcuffed anytime you’d like to publish a new page of content but are without images to go with it.
Not only does a high-quality photo play well with visitors to your website, but it also helps search users land on your site in the first place. You can give your photos “alt text” that incorporates the main keyword for the webpage, and this will help it rank higher with the search engines.
Also, some users may be doing an image search or they’ll search one of your keywords and click on the “Images” tab. The photo you’ve chosen for a certain page could end up being seen under Images, and this becomes another doorway to your website.
So when it comes to optimizing your website and making you sure you provide a positive user experience, strong imagery needs to be part of the equation.
