About Addiction-Rep

Our Story

We didn’t set out to be in the addiction treatment space — we found our way here by accident, and we stayed on purpose.

Our founder, Jim Peake, started his marketing journey in the direct mail industry in 1983, later diving deep into web development and internet marketing during the dot-com boom in New York City in 1996. By 2008, a chance opportunity with a treatment center directory led him to a surprising realization: rehabs needed help with their digital presence — and no one was doing it well.

That realization became Addiction-Rep.com — a company solely focused on helping addiction treatment centers ethically and effectively grow through performance-driven marketing and strategic business guidance.

Why Addiction-Rep Exists

We’re not a generalist agency dabbling in healthcare.

Our role is to be an adviser.  It is not our job to decide anything — only our clients do that.   What we do is lay out the landscape by providing you with information and options.  We can make recommendations but we can’t make you do anything.  If after you see and learn everything we have provided, we want you to be equipped to make the strongest decision to support your goals moving forward.  We feel if we have done this we are providing you with a competitive advantage.

We’re laser-focused on addiction treatment and behavioral health — and we’ve been at it for over 15 years.

Our mission is simple:

Help ethical, mission-driven treatment centers connect with more people in need while navigating the complex digital, regulatory, and compliance landscape.

Whether you need more qualified leads, a site that actually converts, or you’re ready to exit your rehab business, we’re the team that’s been in your shoes — and knows what works.

We do behavioral health industry research to help you get better insights on how you can plan ahead based on actual data vs. marketing fluff.

What We Do

We help rehab centers do three things really well:

• Add Value By: Growing Addiction Treatment Centers with More AdmissionsSEO, lead generation, conversion-optimized websites, Google Ads, LegitScript support, and high-performance call tracking systems.
• Sell Rehab Businesses ConfidentiallyOur M&A arm connects treatment center owners with pre-vetted buyers using a rifle-shot approach — not spray-and-pray ads. We prioritize discretion and quality over volume.  Know what the value of your business is before you bring it to market.  Hire us to perform a drug rehab business valuation so you aren’t guessing the value.
• Innovate with AI
  Are you using AI in your GMB (Google My Business) campaigns?  If not we can assist here.  If you are providing any sort of outpatient treatment GMB needs to be 50% + of your incoming calls.  Additionally we built ScottiBot.ai, a custom AI chatbot that enhances patient interaction and engagement on treatment center websites — with quizzes and other features coming soon. We can add AI to your business too.

M&A That Works

Since 2018, we’ve helped owners of both thriving and distressed treatment centers confidentially sell their businesses to qualified buyers. Here’s what sets us apart:

• We have a deep bench of buyers actively looking to acquire — and the cash to do it.  If the acquiring company does not have the cash we have funding sources that do.
• Our approach is private and surgical
• We help you prepare your books and documentation so there are no surprises.
• We stay involved throughout the transition to help make it smooth for everyone involved — including your staff.

When you prepare properly, deals close faster, smoother, and with fewer questions.
Surprise kills trust. Trust closes deals.

What Makes Us Different

• We only work with behavioral health clients — period.
• We don’t waste time (or yours) with tire kickers.
• We’ve been in this industry since 2008, and we’ve seen it all.
• If we can’t solve your problem, we know someone who can — and we’ll make the intro.
• We’re straight shooters who believe in doing things the right way the first time.

Meet ScottiBot

ScottiBot is our custom-built AI chatbot designed specifically for addiction treatment centers. It’s live on our site — try it out!

ScottiBot helps visitors get answers fast, increases engagement, and will soon include interactive quizzes and intelligent pathways to better match site users with your services.

We believe AI belongs in addiction treatment — not to replace people, but to support connection.

Ready to Connect?

Whether you’re trying to fill beds, exit your business, or just need a trusted sounding board, we’re here to help.

✅ Schedule a confidential call
✅ Try ScottiBot on our homepage
✅ [Send us a message — no pressure]

We’re ready when you are.