When it comes to websites, first impressions matter. How you present your treatment center online to potential clients and their loved ones can make the difference between them calling or shifting their focus to your competitors. Perhaps Will Rogers said it best, “You will never get a second chance to make a first impression.” When... View Article...

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Marketing is fundamental to the success of every addiction treatment center and rehab facility. Finding prospects and converting them into clients requires a comprehensive plan of action and a deep understanding of the industry and the individuals it serves. Unfortunately, many rehab facilities make the mistake of hiring a marketing team that has little or... View Article...

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Marketing an IOP or Intensive Outpatient Program

Posted on Jun 19, 2015 by Jim Peake

The single biggest marketing consideration an IOP or Intensive Outpatient Program needs to consider is location. If you are an IOP in New York City chances are you are not going to have clients from Connecticut unless they commute into New York City every day. In our experience what seems to work the best for... View Article...

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Using descriptive names is almost the standard in the drug rehab industry. Why? Because back in the old PPC days google ranked domains with the keyphrases very high. Today much less so. Here is a video of Matt Cutts talking about the Brandable Domain Names vs. Keyword Domains. If I was starting a new addiction... View Article...

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