5 Common Mistakes That Rehab Sites Make
When it comes to online marketing, there are a handful of mistakes that drug rehab centers seem to make over and over again. And, these can all be very detrimental when it comes to attracting site visitors and getting them to take the next step to acquire more information.
The following internet marketing improvements can help you take your online marketing efforts to the next level.
Common Mistakes That Rehab Sites Make
1. Think Beyond Your Brand
Your search engine-optimized content certainly needs to contain strategically-placed keywords that will help you rank higher in local search results. However, it doesn’t require you to heavily pepper your brand name throughout it. Sure, it’s smart to mention who you are, but your content should be focused more on what you offer and how you can help the reader, than what you call yourself.
2. Share More Than Just A Sales Pitch
Site visitors will get bored very quickly if they’re bombarded with aggressive pitches and marketing messages. They’re on your site because they’re seeking help and/or information, and they are searching for a reliable source that they can trust. How can this trust be established? It’s all about sharing. Content that is valuable to your online audience is informative and not just marketing-driven. Discuss your treatment philosophy, your local community, how you got your start, the latest happenings in the industry and share real, heart-felt testimonials. Do more than your competitors by providing content that is meaningful and relevant.
3. Don’t Neglect Your Rehab Center Website
This is very often the first impression that patients or their loved ones have of your center. A poorly designed or neglected website can be a tremendous liability. Without a doubt, an effective website requires an investment in money and time. Yet, this makes good business sense when you understand that it’s the focal point of all of your online marketing efforts.
4. Keep Your Contact Information Up-to-Date
This may seem obvious, but it’s surprising how many drug rehab centers forget to update changes online like their name, address, and/or phone number. In fact, this is one of the most common business mistakes drug rehabs make! Of course, this is easy to rectify by changing information on your website, but it’s also important to make corrections on off-site locations like Google My Business page, social media channels, and Yelp.
5. Work With A Marketing Team That Understands the Industry
The drug rehab industry is highly specialized with unique requirements and idiosyncrasies that most marketing professionals simply know little about. You may want to think twice before hiring a team that doesn’t know the industry. You’ll be investing your time and money in them getting caught up to speed instead of them helping you reach the next level of success.
Are You Ready To Increase Your Qualified Rehab Center Leads?
When you want a professional marketing team with deep experience in the drug rehab industry, look no further than Addiction-Rep.
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