Addiction-Rep’s Jim Peake to Speak on Ethical Marketing Practices in the Addiction Treatment Industry
There have been a number of changes in the addiction treatment industry in the past several years, both from an insurance standpoint – with the inclusion of addiction treatment as an “essential service” – and from a business owner’s perspective.
More recently, marketing practices for rehabs and addiction treatment services have seen quite a few changes as well, with the marketing practices of programs both online and offline coming under scrutiny. Shakeups with Google Adwords advertising for rehabs have spurred the need for the industry as a whole to look closely at the practices being implemented with addiction marketing, and to reevaluate these practices to understand what the standard of ethics is and needs to be.
“Ethics” is the main topic that will be covered at the upcoming EMP (Ethical Marketing Practices) Conference in Florida this November, and Addiction Rep’s own Jim Peake is slated to be a speaker, thought leader and interactive panelist at the event.
Jim has long been promoting ethical marketing practices in the industry, as well as long-term investment in consumer trust in the addiction treatment space. Those interested in learning how Addiction-Rep has helped clients to build trust and long-term marketing equity are invited to attend.
EMP (Ethical Marketing Practices) Addiction Conference
EMP (Ethical Marketing Practices) Addiction Conference
Wednesday, November 8, 2017
Riviera Beach Marina Event Center
190 E. 13th St., Riviera Beach, FL 33404
Brought to You by Behavioral Health Network Resources
Reservations and Information >>
The Importance of Ethical Marketing and Business Practices in the Addiction Treatment Industry
Addiction-Rep is very glad that this conference is being held, and that rehab owners and marketers are willing to start the discussion on ethics and ethical practices. Unethical practices online have been rampant in the addiction treatment space for years now, and this hurts the industry as a whole.
The Affordable Care Act has allowed insurance to cover treatment needs of addicts, and has allowed many to get help who might have otherwise not gotten the help. It has also put a spotlight on the industry -– both the good and the bad. When more consumers see both the good and the bad within an industry, this starts to affect the overall public opinion of that industry.
With the goal of keeping the public’s trust in addiction treatment providers, the Ethical Marketing Practices Addiction Conference will allow for a very real discussion on how all players within the industry need to work together to keep consumers’ trust in addiction treatment services and their providers. Let’s get the discussion started and begin working toward a better, more trusted drug rehab industry.
