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Cheap SEO Isn’t Always Good SEO – How To Protect Your Investment

Posted on May 12, 2016 by Jim Peake

Content SEO

With search engine optimization (SEO), you definitely get what you pay for. You can choose everything from a high quality provider with a proven track record of success to a less-than-reputable business or contractor who offers a discount price with little or no results.

SEO is a key investment in your marketing efforts. So, you definitely don’t want to gamble with anyone who can’t prove their capabilities. Thus, before choosing any SEO partner, it’s wise to ask some important questions to providers who you are considering. Here are a few worth asking:

Can You Make Some Observations About Our Site’s Structure, Content And Links?

A qualified provider will be able to clearly provide you with some basic information regarding key SEO factors that impact your ability to be found by Google and other search engines.

What Changes Do You Think Need To Be Made To Our Website?

They should be able to recommend both on and off-page modifications. This may include the use of more targeted keyword phrases and updates to meta data. For more specialized SEO for addiction treatment marketing, it can be extremely beneficial to choose a provider who knows the ins and outs of targeted keyword phrases for the industry.

What Strategies Would You Use To Increase Links To Our Site?

Links back to your site are very important for SEO. A legitimate provider will have clear cut ways for getting these which should include a mix of options, including guest articles on relevant sites, geo-focused sites, high quality directories and industry blogs.

Can You Show Us Examples Of Success You’ve Had With Other Clients?

References are for the most part useless, since no one would provide a bad reference to a potential client. Instead, ask to see a current client’s site and have them explain how they helped and the results that were achieved.

What Are The Results That Could Be Generated?

First, it’s very wise to stay away from any SEO provider who guarantees to get you to the top of Google search results. No one can guarantee this. However, making modifications to your site’s structure and content can pay off with double digit increases in traffic.

How Big Is The Team And Who Will Be Working With Us?

You’ll want to gain an understanding of the size of the SEO team. Individual SEO experts can be highly talented, but they can get too busy when they sign bigger clients. Large clients may not provide the personalized service that you’re looking for. Carefully consider your goals, and choose a firm that is aligned with these goals.

Most importantly, it’s a good idea to ask the SEO company why they should be hired. The best will have a clear answer that will give you peace of mind that you’re choosing the right one. If you’re looking for an SEO company that has a deep level of understanding of the addiction treatment industry, call us today. We’re here to help you succeed.


Jim Peake

Jim Peake

Jim is an Internet Oldtimer, literally, and he was making a living online before Yahoo and Google were incorporated and even before Al Gore “invented” the Internet. Jim was the catalyst for putting the internet on the front page of every newspaper around the world in one day when he sold the website design and development to IBM for the Kasparov vs. IBM’s Deep Blue chess tournament in 1996. Jim has been in the direct response and advertising industry (printing) since the early 1980’s. Jim’s primary focus is the healthcare and addiction treatment field where he is a management consultant as well as an analytics and digital marketing consultant. - Learn more about Jim Peake, President

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