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What It Takes To Create Quality Content For Your Site

Posted on May 14, 2016 by Jim Peake

Ideas-How To Create Quality Content For Your Site

When it comes to digital marketing, content is king. Having a regularly updated blog and quality website pages can make a world of difference in being found on search engines and educating your website visitors.

Of course, creating relevant content can be challenging. For many addiction treatment centers, their online marketing success suffers because they do not invest the time, money or effort required to generate engaging, search engine-optimized content.

How To Create Quality Content For Your Site

For blogging and website content for addiction treatment centers, there are a few tips and tricks that can help.

Conduct Quick Online Research

There is a wealth of online resources for researching topics to write content. Start by conducting a Google search on your topic and dig deeper using sources like Wikipedia for general information and the National Institutes of Health for the latest medical and science-based health information.

Invest Time Into Writing Compelling Headlines

Online audiences spend on average 8 seconds determining if they want to read your website page or blog post. If the headline isn’t compelling, they will quickly leave the page. Thus, it’s essential to grab the reader with an interesting headline that makes them want to continue.

Weave Long Tail Keywords Into Your Content

In the addiction treatment industry, everyone wants to be at the top of Google search results for obvious keyword phrases like addiction treatment or alcohol addiction. Unfortunately, with everyone vying for the top spots, it’s virtually impossible, regardless of how interesting your content may be. Instead of trying to be found for these common phrases, a smarter approach is to target specific visitors with long tail keywords. Often, geo-focused keyword phrases are successful. For example, a keyword phrase such as Boston addiction treatment will generate better search engine results. It will also attract readers who are specifically looking for addiction treatment in Boston and will help weed out those who are looking for treatment providers in other areas.

Add Internal Links

Internal links boost value to your content while also providing more information to readers. A typical blog post can benefit from three or more internal links to other sources of content on your website or blog.

Don’t Forget The Call To Action

Whether you’re writing a blog post or a website page, you always want to conclude with a call to action. This should encourage the reader to take the next step whether that’s to buy something, subscribe to the blog or call for more information.

Speaking of calling for more information, if you need help with your content, contact the experts at Addiction-Rep. As leading rehab marketing experts, we can help you improve your digital marketing results with content that educates, informs and encourages readers to take the next step. Call us at 781-405-5815 now to learn more.


Jim Peake

Jim Peake

Jim is an Internet Oldtimer, literally, and he was making a living online before Yahoo and Google were incorporated and even before Al Gore “invented” the Internet. Jim was the catalyst for putting the internet on the front page of every newspaper around the world in one day when he sold the website design and development to IBM for the Kasparov vs. IBM’s Deep Blue chess tournament in 1996. Jim has been in the direct response and advertising industry (printing) since the early 1980’s. Jim’s primary focus is the healthcare and addiction treatment field where he is a management consultant as well as an analytics and digital marketing consultant. - Learn more about Jim Peake, President

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