Does It Help My Rehab to Have Social Media?
Many people who are responsible for rehab center marketing have the idea that social media will directly generate new clients. While sites like Facebook, Twitter, and Instagram offer significant marketing benefits, they shouldn’t be considered outbound marketing channels such as advertising, direct mail, or TV that are used to specifically generate leads.
Benefits of Utilizing Social Media for Rehabs
With that said, social media can still be extremely beneficial for rehabs. Sharing content on a regular basis on social media channels can be used to facilitate meaningful engagement and connections.
Strengthening Your Brand
Because it can be difficult to differentiate your rehab from others within a saturated market, social media can be leveraged to strengthen your brand and increase site traffic. With each piece of quality content shared, you will slowly begin to build trust and help to create a community of followers. From within this community, you will convert clients.
Building a Community
Those within the addiction and recovery communities are generally passionate about reading pertinent, helpful or inspiring content and sharing it with others. Social media channels are the perfect place to facilitate their desire to do that. The larger your online community, the more individuals who will be exposed to your content and brand. To encourage sharing, it’s important to generate content that is valuable to your target readers. This isn’t the time to promote your facility. Rather, it’s an opportunity to education and inform.
Stay Current With Former Clients
One of the most effective ways to continue a line of communication with past clients is via social media. It provides an easy-to-access solution for sharing information with them, as well as a way for them to communicate with you. There’s the added bonus that they can potentially refer others who need help by sharing the content that you publish on these sites.
Addiction Treatment Social Media Management
Social media management for addiction treatment can be an important part of your overall marketing plan and a tremendous opportunity to educate key audiences and build a dedicated community of brand followers. Want to learn more? Contact the industry experts at Addiction-Rep now!