Marketing To Your Rehab Niche Using Long-Tail Keywords
Most likely, your rehab facility’s website has been optimized for popular industry keywords. However, this strategy is no longer enough if you want to increase your online traffic. In the heavily saturated market of drug and alcohol treatment centers, it can be next to impossible to rank highly for broad-based search terms. This is why a smart SEO program will include a plan to strategically weave long-tail keywords into website and blog content.
What Are Long-Tail Keywords?
Long-tail keywords may sound daunting, but they are only longer and more specific keyword phrases that your website visitors are likely to search for. And, these phrases can be tremendously valuable if they’re used effectively.
Here’s an example: If you specialize in inpatient drug addiction treatment, chances are that your website is not going to rank highly for an organic search for the term “drug addiction” because there is simply too much other content out there with this same keyword phrase. However, if you extend out your keyword phrase to inpatient drug addiction treatment, you will attract prospects who are specifically looking for the services that you provide.
Uncovering the most successful long-tail keywords does require some effort, but it can serve to establish better lines of communication between your rehab facility and potential clients. How can this be done? Here are a few tips to help you get started.
Tips For Targeting Successful Long-Tail Keywords For Rehabs
The following are ways to effectively target successful long-tail keywords when marketing your rehab facility online.
Identify The Purpose Of Your Content
Every marketer, needs to identify the purpose of their content. For those in the drug and alcohol rehab industry, it’s often about educating readers about the danger of addiction and what steps are needed to get help. Your content should be focused on this purpose. When it is, you will be able to begin identifying possible long-tail keywords that make sense for SEO for addiction treatment providers.
Consider Your Audience’s Personas
Who are you targeting with your website and blog content? Mapping out your target audience’s personas with details about their background, demographics, and psychographics can help you better understand who they are and what they’re searching for online. This will ultimately enable you to write better content that is more likely to resonate with them.
Research Possible Keyword Phrases
You already know the obvious keywords, but because they’re already being used heavily on countless other sites, they’re not particularly beneficial when it comes to your SEO. Long-tail keywords are specific and will help you generate traffic from more qualified leads.
There are a number of tools that are available for researching long-tail keyword phrases, including Google AdWords Keywords Planner. This tool provides you with useful details on long-tail keyword phrases such as average number of monthly searches for a phrase and the level of competition. Tip: Focus on keyword phrases with four words.
Write Content That Includes Long-Tail Keywords
Yes, it can be challenging to generate fresh, interesting content on a regular basis. It can be downright time-consuming and challenging, particularly if you don’t enjoy writing. To simplify the process and make your content more effective, it’s important to weave long-tail keywords into what you’re writing. This will result in search engines sending you more targeted traffic.
However, you don’t want to fall into the trap of repeating keyword phrases over and over within your content. With Google’s Panda and Penguin algorithm updates, original, relevant content is a must. Targeting long-tail keywords in a natural, logically flow will provide you with the best results in search engine results and with your site visitors who are reading your content.
Let Us Take Your Online Rehab Marketing To The Next Level!
Do you need help with SEO, keyword research or content creation for your drug and alcohol treatment center? With deep industry experience and an unequaled team of experts, we’re here to help take your online marketing efforts to the next level.
Call Addiction-Rep Today At 781-405-5815