Is Your Rehab Getting the Most out of Local SEO?
When a potential client is searching online for a rehab treatment center in your local area, where does your center rank in search engine results? This is a very important question that requires closely reviewing your online presence and possibly even conducting a local SEO audit.
We’ll talk a little more about reviewing your specific local SEO results in just a bit, but first, it’s important to understand why local SEO is so important to a rehab treatment center.
The Importance of Local SEO to Rehabs
Local search is self-explanatory. Your potential local clients and their loved ones are searching the Internet for rehab treatment centers in your area. While traditional SEO relies on relevant keywords and social indicators (tweets, Facebook shares, etc.), as well as incoming links, local search is dependent primarily on the optimization of your website and online presence. There are three primary ways this is accomplished:
- Optimizing your website for mobile users and local search
- Effectively using social channels
- Generating online conversation at a local level
Interestingly, less than 50 percent of all businesses ever claim their pages on Google Places or Facebook. Even these rather simple tasks can produce direct results when you’re trying to generate local business.
What else is interesting is that more than 50 percent of all mobile traffic is local search related. The smartphone is now ubiquitous in everyday life, and your information now needs to be available to those who are mobile.
Still need to be convinced? Here’s a statistic for you. According to comScore, more than 90 percent of smartphone users are utilizing their phone to find local businesses. Why wouldn’t you want to reach this vast audience of potential clients?
Are You Optimized?
Now, let’s get back to how you can tell if you’re getting your local SEO right. Along with determining if your website is mobile-friendly, the following are a few key items to take a closer look at:
- Google My Business page
- Organic links
- Social channels
- Your competitors
Yes, there’s a lot to review. However, the rewards of staying proactive with your local SEO are substantial. Do you want to learn more about local SEO or need help from an expert team that is focused on boosting your admissions?
To Make Sure Your Rehab Is Getting the Most out of Local SEO Call Us Now at 781-405-5815