Top 5 Steps in Opening an Addiction Treatment Center and Why is Pays to Hire and Experienced Addiction Treatment Consultants Zoning for Addiction Treatment – There will be pushback from the community Licensing for Addiction Treatment – Different states have different requirements Branding and Marketing for Addiction Treatment – Often overlooked and not included in... View Article...
Doing business well doesn’t always mean doing business right. Some say that’s just the way business gets done – even if ethical marketing practices are thrown out the window. But in the addiction rehab industry, business marketing practices drive admits, referrals and reputation management. So if you’re doing what you do best, building your alcohol... View Article...
When we go to a new restaurant, we have a level of expectation on how good the food will be once we sit down and eat there. Well, think about the drug rehab business like a restaurant. If the food (clinical care) is not quality care, then everything else does not matter. As every good... View Article...
Much has been written on the topic of branding. It’s common knowledge that it’s important to have a strong brand identity. Yet interestingly, many rehab treatment centers miss the mark when it comes to creating a brand that truly reflects who they are, what they are, and what they stand for. Why Developing A Successful... View Article...
Using descriptive names is almost the standard in the drug rehab industry. Why? Because back in the old PPC days google ranked domains with the keyphrases very high. Today much less so. Here is a video of Matt Cutts talking about the Brandable Domain Names vs. Keyword Domains. If I was starting a new addiction... View Article...
Having worked with over 100 drug rehabs in the past half dozen years I have seen a lot of rehab businesses make many mistakes and they collectively make the same mistakes. It is too bad that there is not some sort of manual to build and maintain addiction treatment centers. For the purposes of this... View Article...
I loved watching this video. He asks a lot of really good questions when it comes to main stream brands like Nike, Mercedes and Apple. Too often we find ourselves investing in people and real estate and basically forget the tip of the iceberg which is the actual consumer facing part of the business and... View Article...
