Top 3 Mistakes Drug Rehabs Make With PPC And What To Do!
Digital Marketing Challenges
The drug rehab industry has become increasingly competitive. With new local and national treatment providers entering the marketplace, it has become more difficult to rank at the top of search engine result pages (SERPs). Every provider wants to rank high for keyword phrases like “drug addiction” and “drug rehab.” Yet, the reality is that there are only a few spots to gain sufficient visibility.
This fact has been compounded by the fact that Google allows up to the first four spaces at the top of SERPs to be pay-per-click (PPC) ads. These are placed above any organic search results. In other words, ranking first organically for a particular keyword can now place the link for your URL below the fold.
This, along with the increasing volume of search engine-optimized content being continuously generated, has led to marketing challenges. For some, the answer is increasing their budget for pay-per-click (PPC) marketing. Yet, this form of marketing is not always straightforward, especially in a highly specialized industry where thousands of providers are all vying for recognition for the same keywords. Digital marketers, who are not familiar with the industry, often make costly mistakes that lead to dismal results.
Discover these mistakes and how they can be minimized by working with a marketing team that actually understands the industry, the target audience and the latest strategies.
3 Mistakes Drug Rehabs Make With PPC And What To Do!
The following are a few of the most common PPC errors that drug rehabs make. We’ll give you an overview of what to do to improve you pay-per-click results
1. There Was No Geo-Targeting
With such fierce competition for general keyword phrases, one of the most effective ways to run a PPC campaign is to use specific locations and areas to form geo-targeted keyword phrases. Running pay-per-click ads with these more specialized terms are also substantially less costly because the audience is smaller. In other words, it’s better to be a bigger fish in a small pond than a small fish in a big pond.
2. There Was Insufficient Campaign Management
PPC campaigns require a high level of management to determine their effectiveness and to continuously update and modify for optimal success. If you think PPC is a fix it and forget it task, think again! The best and most successful PPC campaigns have a dedicated team researching, tracking, modifying and reporting the results.
3. There Was No Follow-Through
Even if you have the most amazing PPC program in the world, if you have a lackluster website that produces no results, the campaign is useless. PPC campaigns can drive a tremendous amount of site traffic. Yet, you have to be equally focused on converting site visitors to take the next step. Conversions are boosted by several important factors including properly LPO’d (landing page optimized) pages that provide the user what they’re looking for, clear and concise CTA’s (call-to-actions) – whether that be filling out a contact form, picking up the phone and making a call or other, and a clean, easy to navigate website.
Don’t Take Chances With Your Drug Rehab Marketing – Rely On The Industry Experts
There are countless marketing professionals who will gladly help you with your PPC campaigns and your overall digital marketing effort. However, only those that have deep insight into the addiction rehab industry have the specialized experience to turn your goals into successes. We at Addiction-Rep possess what you and your treatment center need – industry expertise and the numbers to back it up.
Call Addiction-Rep to learn more about our specialized digital marketing solutions.