Top 5 Tips – Addiction Treatment Center Marketing Services
The top 5 addiction treatment center marketing services can include the following but are not limited to:
- Google My Business – Best place to concentrate on local marketing
- Your own website – You must have a website that is indexed with Google
- SEO or Organic Search – SEO is your biggest bang for your buck
- Social Media for Addiction Treatment Marketing Services – Focus on LinkedIn and Youtube
- Get Listed with Rehab Directories – Other rehab directories go to great lengths to optimize their sites
Addiction Treatment Centers Google My Business Listings
If you type into Google “addiction treatment services in XYZ Zip code” you will learn very quickly if your center is showing up in Google My Business Maps. If it is not showing up there then you want to make sure you have a listing. If you do have a listing then you want to make sure that you are getting reviews and they are positive reviews. If they are not positive then you must address them and address them at the time of posting. The more positive reviews the more likely you will move your listing to the top of the search results in Google Maps. Either way to want to reply to all reviews positive or negative as soon as they are posted. Post on your GMB page at least weekly if not daily. Share new articles and information.
Addiction Treatment Center Lead Generation Websites
Addiction Treatment Center Lead Generation WebsitesWithout a website it is harder for people to find you. You want to make sure that your site contains the information on the services you are providing, the staff that is helping your clientele, a contact us page with a Google Map so you can make it easy for people to find you. You also want to let people know how they can pay for your services and the types of insurance you take. Providing testimonials on the website is helpful as well. The more testimonials you post the more trust you are building with the reader. If they trust the website they are more likely to contact you. If the trust the person who answers the phone they are more likely to become an admission. Make sure you have a call to action to get people to call you! Make sure you track your calls with call tracking software.
SEO or Organic Search in Addiction Treatment Centers
SEO is something that you must do if you want to generate traffic to your website. The more pages and blogposts you publish the more likely you will be found. If people really like what you are posting they will naturally link to you. Link building is the single biggest measurement criteria that Google gives credit to. If you want to find out how many people are linking to you please go here to a backlink checker tool. However, it is not the only criteria for boosting your pages in the Google search results. Google looks at your social media profiles, your Google Maps/Business Page, the amount of time people are spending on your pages, if they completed a goal (called you or filled out a form or clicked through at least 5 pages can all be set as goals) and many more measurements. The best way to find out what Google wants is to look at what they measure by going into your Google Analytics account.
Social Media for Addiction Treatment Center Marketing Services – Do not overlook the power of social media
If you have a great blog post you just published on your website it is time to share it on the social media networks. However, keep in mind that not all social media is equal. In our experience LinkedIn and YouTube are the two most powerful for generating phone calls in addiction treatment. LinkedIn is powerful since many other treatment centers are search for “XYZ Rehab in City for Women or Pet Friendly” etc. Youtube is the second largest searching in the worlds behind Google. Chances are if someone clicks on a video you published and it is not 2 hours they will watch it. Hopefully there is a call to action in the video to get the person to call you.
Get Listed with Rehab Directories – Addiction Treatment Centers Citations
This is an area that few rehabs pay a lot of attention to but they can have a significant impact in your lead generation. For example, 2 websites that have a lot of visibility are Psychology Today and Rehabs.com. Since these sites already have a lot of trust with Google the people that visit them are well qualified and because they are looking for a qualified treatment center. There are reviews on the sites and links back to your site. The secret to listing your site with directories is to use the same COMPANY email and same address consistently. If to are on Main St. Use St throughout all your listings. The person doing the listings need to use a company domain email. Why? Because if you leave you don’t want a lot of phone calls asking you for user ID’s and passwords to get back into these directory sites. To get a big list of addiction treatment directories go here.
Getting qualified traffic as well as quality back links or citations will help your rankings and drive quality traffic to your website. You can also track the performance of these website buy using dynamic call insertion with Call Tracking Metrics.
