Why SEO Prices Are Most Cost Effective In Rehab Marketing
SEO prices are always more cost effective than PPC prices or other forms of paid advertising. The challenge with SEO is it takes time, a lot of time. In many cases in order to get a drug rehab website ranking organically it can take 12-24 months, especially if it is a brand-new rehab website. It is much easier for us to rank an existing website with hundreds of pages of well-written content.
How Rehab Centers Track Their Advertising
PPC Prices in the addiction treatment field are super expensive. Think about it for a second. Drug rehabs provide a service for inpatient addiction treatment that can command $30,000 to $50,000 per month per client. With an average order value in the tens of thousands of dollars’ drug rehabs can afford to pay $7,000 – $12,000 for a CPA or cost per acquisition or cost per admit. With prices like these you have to do professional call tracking and call scoring to learn where your advertising dollars are working for you.
Since 2011 many investors have entered the drug rehab industry to try and exploit some of the inefficiencies that are rampant. Investors with deep pockets have created CPA’s that are out of sight. Investors see huge returns long term and short term. Wealthy investors and private equity companies have no trouble spending $500,000 to $2,000,000 per month to fill beds.
This is where it gets interesting. If a Malibu drug rehab has been around for a dozen or more years and they have been creating quality content on their website and optimizing it properly they can consistently generate organic traffic that is extremely relevant. Not only is the content relevant it brings in website visitors at very affordable prices. For the cost of creating content drug rehab SEO is the gift that keeps on giving. Create a quality article today and it will generate website visitors for the next few years especially if it is evergreen content like “relapse prevention.”
While PPC traffic, outdoor, TV, radio and other forms of paid advertising can generate calls quickly typically the quality of the paid advertisements are not nearly as relevant as SEO traffic, hence, making the SEO prices much more affordable. SEO traffic is extremely targeted. SEO traffic are people actually searching for your addiction treatment solution.
Typically, buyers search for:
Problem Type of Business Location
Heroin Addiction Facility Malibu
Alcohol Addiction Program Malibu
Drug Detox Center Malibu
Eating Disorder Treatment Center Malibu
When you drive website visitors to your business who are searching for the above it will be much more conducive to a qualified prospective client than a random person seeing a television or radio ad. PPC traffic is at the top of the paid food chain. The name of the game is ranking for 1,000’s of keywords like the ones above.
In a PPC world that generates 100 phone calls typically only one call will convert into an admit. In an SEO world 2-4 admits are not uncommon. We have seen 10% of all phone calls admitting with organic SEO phone calls, however this is extremely rare. At the same time the rehabs that close at this high a rate have the most capable phone and admissions people in the industry.