Did you know that your drug and alcohol rehab center can be much more than just some small, local business? It could be a brand, recognized beyond state lines and even internationally.
A memorable logo and a unique, consistent tone in your marketing content can make your addiction treatment company stand out to consumers, even those not currently interested in drug and alcohol treatment services.
Your company logo, color scheme, symbols and imagery all influence potential clients’ opinions of your addiction treatment business. Even the design of your website can have influence over consumers’ perception of your brand.
A strong and consistent brand strategy will help establish trust with potential clients. How do they perceive you on first impression? You want to make sure they recognize your brand upon each subsequent impression, whether on or offline.
Therefore, consistency is crucial when it comes to any representation of your addiction treatment business. You want to maintain “brand integrity” on everything that has a connection to your business, such as television or radio ads, billboards, marketing handouts, business cards, your website, promo videos and social media profiles.
Do you have old logos on materials still in circulation? Do your Facebook and Twitter banners tie in with your brand? A brand strategy needs to be consistent down to the smallest details.
Addiction-Rep has helped dozens of drug and alcohol rehab centers across the U.S. establish memorable brands. We either help these teams develop a logo and brand identity from scratch, or we simply step in and help them improve upon their previous efforts.
Many of our branding services involve behind-the-scenes work that the consumer will never see. But this market research plays a huge role in the visibility of your treatment center after the roll-out of your new brand. We start by assessing what sets your treatment center apart from the competition, as well as who your target clients are. This legwork is invaluable to all of our efforts going forward in shaping and promoting your brand.
Our Addiction Treatment Branding Services include:
We’re here to give your team the tools it needs in order to move ahead with a new brand strategy, and we can help you analyze results and monitor your brand reputation on an ongoing basis.
Your company logo is one of the most critical representations of your addiction treatment center. If you don’t have a logo yet or you just need a better one, Addiction-Rep can take you from conception of a fresh design to implementing it on your website and other online assets. Before arriving at the final design, we’ll make sure the logo is representative of the audience you’re trying to attract.
A logo is more than just a unique symbol. We also find a font for your name that’s appropriate to your audience. Additionally, we’ll work on a succinct tagline that can be built into the logo. At Addiction-Rep, we put a lot of care into each logo creation, and we work with you until you have a final logo design that helps your addiction treatment business put its best foot forward.
