How to Sell a Rehab Center: The Complete Guide

The addiction treatment industry is evolving rapidly, driven by rising demand for rehab facilities and a growing acceptance of treatment for substance use disorders. Factors such as the fentanyl crisis, increased mental health awareness, and reduced stigma surrounding addiction treatment have led to more individuals seeking professional help. However, many states are struggling to keep up with demand, creating a shortage of available resources.

For rehab center owners, this shifting landscape presents both challenges and opportunities. Whether you’re looking to sell your rehab business due to retirement, shifting business interests, or the financial potential of a growing market, the process can be complex. Licensing requirements, financial assessments, and buyer negotiations all play a role in determining how smoothly and profitably the sale goes.

This guide will walk you through everything you need to know about selling an addiction treatment center—from valuation and market trends to legal considerations and buyer identification.

How Much is the Rehab Industry Worth?

The addiction treatment industry is a multi-billion-dollar market, with steady growth projected in the coming years. Recent estimates value the U.S. addiction treatment industry at $2.44 billion in 2024, with projections indicating it will reach $4.31 billion by 2034, reflecting a compound annual growth rate (CAGR) of 5.85%.

While market fluctuations occur, the industry has shown resilience. According to Fortune Business Insights, the market only dipped once in the past eight years—during the height of the COVID-19 pandemic in 2020—but quickly rebounded in 2021 and has conteinued growing ever since.

With demand increasing and valuations on the rise, many rehab center owners are considering selling, while investors are actively looking for opportunities to enter or expand within the space. However, selling an addiction treatment center involves more than just listing it on the market—it requires a strategic approach to valuation, legal compliance, and finding the right buyer.

Let’s break down the process step by step.

The Process of Selling an Addiction Treatment Center

When you’re selling a business you have to think like a buyer. These are business owners and investors that are looking to expand their portfolio somehow. In most cases they are looking for the best deal possible, not to overpay for an asset with mediocre potential.

Buyers are going to scrutinize every part of the business, which means you should do it first before they get a chance. As the seller, you have to be an active participant and back up your asking price with compelling data that you’ve analyzed in advance.

Key Steps in Selling a Rehab Center

To successfully sell your addiction treatment center, follow these key steps:

• Assess business operations – Evaluate financial health, facility condition, operational efficiency, and legal and regulatory compliance.
• Analyze market conditions – Research industry trends, buyer demand, and competition to determine positioning.
• Determine the value of your rehab center – Identify financial metrics, market factors, and operational strengths that impact pricing.
• Find and qualify potential buyers – Identify serious investors, behavioral health professionals, or private equity firms.
• Negotiate and structure the sale – Decide between asset vs. stock sale, finalize pricing, and draft contracts.
• Plan for a smooth transition – Ensure continuity of patient care, staff retention, and operational handoff.
• Consider the tax implications of the sale – Understand capital gains taxes, purchase price allocation, and payment structuring options.

Each of these steps plays a crucial role in maximizing the value of your sale and reducing the time it takes to close. The following guide breaks each step down in detail.

Need help navigating the addiction treatment center sale process? At Addiction-Rep we are behavioral health business consultants that specialize in brokering sales. We are also uniquely qualified to help new rehab businesses with their branding and digital marketing, giving us the ability to assist a behavioral health business from the moment it’s established.

Step 1 – Assessing Your Rehab Center’s Business Operations

Preparing an addiction treatment center for sale involves a combination of financial, operational and legal tasks. While the specific priorities can vary depending on the business’s unique circumstances, here are three things all addiction treatment centers should assess before selling.

Conducting a Financial Assessment

Buyers are going to do a thorough financial assessment of your rehab center, which means you want to do it first so you know exactly what they’re going to see. The ultimate goal is to understand the business’s profitability, cash flow, and how things are trending.

The rehab center financial analysis should include:

• Financial Statements
• Balance Sheets
• Profit & Loss Statements
• Cash Flow Statements
• Tax Returns
• Signed Leases
• Broker Price Opinions (BPO’s) / Real Estate Valuations and Appraisals
• Insurance Reimbursements by Payors
• Reimbursements by Payor Per Month

Addressing Increases and Decreases in Revenue

One of the key points that all buyers will focus on is the rehab center’s revenue generation. It is a business after all, and businesses require revenue to continue operating.

It’s always helpful to have the revenue and income statements increasing each year, but you have to be prepared for questions about decreases and declines. Whether income and revenue are going up or down, you want to be able to tell buyers why.

Outlining Insurance Reimbursements

Buyers want to know what they can expect from insurance companies. Make sure you have signed copies of all of your in-network contracts available for review. You’ll also need to provide copies of all of your out-of-network (OON) reimbursements or at least a report of the averages on the OON payments.

Identifying Buyer Opportunities

Identifying opportunities for the buyer is one of the biggest benefits of doing financial analysis prior to selling. The more you can show the buyer how they can benefit from operating the addiction treatment center, the easier it is to get your asking price.

While you are combing through the financials, look for areas of improvement that the buyer can capitalize on to increase income or cut costs and expenses to improve profitability.

Evaluating Operational Readiness

Operations and finances are connected but they are two very different aspects of the business. Buyers want to know what they are inheriting from a management perspective. Sometimes with a well run and successful addiction treatment center, it’s the operational procedures that are the most valuable part of the business.

Your operational assessment of the rehab center should include:

• Organization Chart: The chart is laid out in a hierarchical fashion with the job title, salary, licenses, tenure, and years of experience for all employees. Note the value each employee brings to the business.

• Evaluation of Operations and Processes: Have an updated copy of your policies and procedures available to share with the buyer.

• EMR/EHR and RCM System Review: Review the electronic medical records, electronic health records, and revenue cycle management systems, making sure they are robust and updated. You should be able to generate relevant reports from each system that provides actionable information.

• Marketing Systems and Budgets Analysis: Often marketing is an afterthought when it’s actually integral to the success of the operation. It can be both a revenue generator and an expense. The more dialed in the marketing plan is and the more leads it produces that convert into revenue, the easier it is to sell your business. Prepare the following marketing statistics:
  • Number of website visits per month
  • Number of phone calls per month
  • Number of web forms submitted per month
  • Number admissions per month
  • Customer acquisitions costs

Conducting a Facility Audit to Assess Condition, Safety, and Security

A thorough facility audit is a critical step in preparing your rehab center for sale. Buyers will closely evaluate the physical condition of the property—not only to gauge its current usability but also to assess any future investments they might need to make. Your assessment should include a detailed review of all physical assets, such as:

• Buildings and structures
• Medical and operational equipment
• Furnishings throughout the facility
• On-site amenities and common areas

The primary objective of this audit is to confirm that the facility is safe, functional, and compliant with regulatory standards. Start by identifying any areas in need of repair or upgrade—from cosmetic improvements like repainting walls and landscaping, to more serious concerns like HVAC systems, ADA compliance, or roof repairs. Even small updates, like repaving the parking lot or updating signage, can enhance buyer perception and increase value.

Code Compliance and Safety Standards

At a minimum, your facility must meet all local building codes and licensing requirements. However, in the addiction treatment space, safety goes beyond compliance. Elements such as ligature-resistant door hardware, tamper-proof fixtures, and secure fencing can make a significant difference in how your facility is evaluated. These structural details not only impact the perceived quality of care but also reflect on your center’s overall operational standards.

Medication security is another essential area of focus. Ensure that your protocols and physical infrastructure for storing, handling, and dispensing medications are well-documented and meet all federal and state requirements. This may include secure, limited-access medication rooms, digital tracking systems, and controlled access logs.

Security Infrastructure Review

In addition to safety, prospective buyers will want assurance that your facility is secure for both patients and staff. Prepare a detailed security report that outlines your systems and procedures, including:

• Surveillance camera coverage and footage retention policies
• Role-based access control for staff and sensitive areas
• Facility location details (visibility, accessibility, neighborhood safety)

A comprehensive and transparent facility audit can give buyers confidence that your center is not only compliant and safe but also well-maintained and operationally sound—minimizing risk and setting the stage for a smooth transition.

Ensure Legal and Regulatory Compliance

The last thing you want in the middle of a sale is to run into legal or compliance issues. Even a correctable minor issue could make a great deal fall through, so get out ahead of these issues and correct them before they become problems.

In addition to meeting all federal regulations, you must:

• Ensure that the addiction treatment center complies with all relevant local regulations and licensing requirements in its municipality.
• Make sure the center follows the ethical best practices and standards for the industry.
• Prepare all documentation with past and present lawsuits and judgements. It’s important to be very transparent about any litigation as this will ultimately come up in the due diligence process.
• Prepare financial documents that include a P&L and Balance Sheet(s) that’s been signed off by your CPA.
• Corporate structure is very important. In some cases you may need to restructure your business before you sell it.

Address Addiction Treatment Patient Records and Confidentiality

Like other organizations that provide medical care, addiction treatment centers have the responsibility of managing patient records with sensitive information that must be protected and kept confidential. Buyers are going to want reassurance that a rehab facility takes these issues seriously. You can show them you do by:

• Reviewing access to patient records to ensure all confidentiality and privacy laws are met.
• Making sure you are completely HIPAA compliant.
• Protecting patient data with strong IT security. Many healthcare providers run into HIPAA violations due to how digital data is handled. During a relocation or transition to a new rehab center, the business is more vulnerable to cyber attacks and being hacked. IT specialists may be needed during the data migration process to add a layer of security.

Step 2 – Analyzing Market Conditions & Industry Demand

Whenever you’re selling a business, you have to know what other options buyers have so that you can position yourself as the option with the greatest value and potential. It’s also important to express what makes your addiction treatment center different from other options.

Conducting a Competitive Market Analysis

Before selling your rehab center, you’ll need to conduct research on local and national trends within the addiction treatment industry. This will give you a better understanding of the demand for your type of center and how competitive it is in the larger addiction treatment market.

Evaluating Competition

Research and analyze the competitive landscape for your center and its current market position in an unbiased way. This not only helps you differentiate your center from competitors, but helps counter inaccurate information the buyer may have received. Your competitor analysis should outline the strengths and weaknesses of the competition and how they compare to your center.

Potential Client Base

Does your treatment center attract specific demographics or ages? Are you attracting union workers, nurses, and first responders? Or do you primarily serve mothers who need to balance treatment with childcare? Analyze your client base and provide insights into who you are already targeting and your success rate.

Identifying Unique Selling Points (USPs)

Assess the center’s market position and competition locally to determine its unique selling points (USPs) and potential areas of differentiation. These USPs and areas of differentiation should be communicated to the buyers.

• Consider the levels of care that are provided i.e. Detox, Residential, PHP, IOP, OP, Telehealth, etc. Adding additional levels of care might be advisable before you sell the business so there’s greater potential for revenue generation.
• Factor in add-on features that make the center more profitable such as alumni groups that create a better connection with clients.
• If you have an extensive digital presence through a website, blog, email newsletter, or social media platforms, make sure to have analytics for these types of features. You want to showcase how they are benefiting the treatment center through better visibility and client acquisition.

Step 3 – Determining the Value of Your Rehab Center

Setting a price for your addiction treatment center can be one of the most challenging aspects of the sale process. Unlike real estate, there’s no single formula for valuing a behavioral health business. Each facility is unique, and personal attachment to the business can make objective pricing even more difficult. That said, there are clear valuation principles and metrics that can help you establish a fair and realistic asking price.

Key Factors That Influence Valuation

A rehab center’s value is determined by both tangible and intangible assets. While financial performance and property value are straightforward to measure, elements like your center’s reputation or clinical outcomes also play a significant role, even if they’re harder to quantify.

Core factors to consider in a rehab center valuation include:

• Facility and Location: Geographic location, condition of the property, and surrounding demographics
• Patient Demographics: Who you serve and how well your offerings meet local demand
• Center Size and Capacity: Number of beds, treatment space, and potential for scaling
• Profitability and Revenue Generation: Gross and net income, payer mix, and reimbursement rates
• Growth Potential: Opportunities for expansion, program development, and referral partnerships
• Staffing: Qualifications, experience, certifications (e.g., CAC, CADC, AOD), and retention rates
• Equipment and Infrastructure: Condition and value of medical and operational equipment
• Insurance Contracts: In-network agreements, out-of-network history, and reimbursement reliability

Evaluating Financial Performance

The more detailed and organized your financial documentation, the more confident buyers will be in your valuation. Provide accurate, up-to-date records including:

• Profit and loss statements
• Balance sheets and tax returns
• Revenue breakdowns by payer and program
• Trends in revenue, expenses, and EBITDA

Buyers will also want insight into future profitability. If your center has opportunities to increase revenue or cut costs, be ready to highlight them with supporting data. Demonstrating a path to improved margins can make your asking price much more compelling.

Demonstrating Quality of Care

While harder to quantify than financial metrics, the perceived quality of care is a key factor in your center’s value. Buyers are not only purchasing a facility—they’re inheriting a reputation, a clinical model, and a promise to future clients. Demonstrating that your rehab center delivers high-quality, evidence-based care can significantly enhance buyer confidence.

• Staff Credentials: Highlight the qualifications, certifications (e.g., CAC, CADC, AOD), and experience of both clinical and administrative staff. A highly trained, well-tenured team is often viewed as one of the most valuable assets in a treatment center.
• Client Success Rates: If you track post-treatment outcomes—such as relapse rates, readmissions, or alumni engagement—share that data. While outcome data is often self-reported and not always perfect, it shows a commitment to measuring long-term success and continuous improvement.
• Accreditations and Certifications: National accreditations such as CARF or Joint Commission signal adherence to rigorous clinical and safety standards. These credentials not only boost valuation but also make the facility more attractive to insurance providers and referral partners.
• Online Reputation (Google/Yelp Reviews): In today’s digital-first world, your public-facing reputation matters. Positive reviews on platforms like Google and Yelp can act as social proof for prospective buyers, showing that your center has a track record of providing quality care and client satisfaction. Aim to maintain a high average rating and respond professionally to all feedback. A robust online reputation also improves local search visibility and organic lead generation—both valuable assets in the eyes of a buyer.

Together, these factors paint a picture of a well-run, clinically sound, and community-trusted operation—an essential consideration for any prospective buyer looking for a long-term investment.

How to Increase Your Center’s Value Before Selling

You don’t have to accept your current valuation as fixed. There are several ways to increase the market value of your facility in advance of a sale:

• Earn or maintain accreditations to demonstrate quality and compliance
• Improve operational efficiency by streamlining billing, intake, or staffing structures
• Enhance your program offerings—such as adding outpatient services or telehealth
• Optimize marketing and branding to drive admissions and improve online visibility
• Make facility upgrades that improve safety, aesthetics, or regulatory compliance

Reach out to our team to learn more if you’re in need of business valuation services prior to selling.

Step 4 – Finding and Qualifying Potential Buyers in the Addiction Treatment Space

One of the most critical steps in selling your rehab center is identifying and connecting with the right buyer. This can significantly accelerate the sales process and increase the likelihood of a smooth, successful transition. However, the pool of qualified buyers is relatively narrow—especially in a highly regulated industry like behavioral health. The ideal buyer brings not just financial resources, but also industry knowledge and the operational capacity to sustain and grow the business after the sale.

Behavioral Health Experience Matters

The most qualified buyers are typically individuals or organizations with direct experience in the behavioral health space. These may include operators who already own and manage addiction treatment centers or investors with portfolios in healthcare services. Buyers with a background in behavioral health are more likely to understand the nuances of treatment licensing, compliance, clinical staffing, and reimbursement models—reducing the learning curve and minimizing risk post-sale.

One of the biggest challenges in the transaction process arises when the buyer lacks industry experience. In these cases, brokers and sellers often find themselves spending valuable time explaining regulatory frameworks, payer contracts, and operational complexities. Without proper guidance, deals can stall—or fall apart entirely—due to misunderstandings or unrealistic expectations. Experience isn’t just preferred; in many cases, it’s essential.

The Importance of Capital Readiness

Regardless of experience, a buyer must also be financially well-positioned. An undercapitalized buyer—no matter how enthusiastic—can create unnecessary delays or risk the deal falling through entirely. From earnest money deposits to securing financing or demonstrating proof of funds (POF), capital readiness is a key qualification threshold.

Serious buyers should be able to show they have the means not only to purchase the business but also to invest in sustaining and scaling operations over time.

Ability to Sustain and Grow the Business

Beyond purchasing power, a qualified buyer must be capable of operating the center effectively. Running an addiction treatment facility requires more than just a business plan—it demands hands-on leadership, a strong clinical team, and the ability to navigate evolving regulations and insurance landscapes.

Before moving forward with any potential buyer, ask yourself:

• Do they have the team or expertise to manage day-to-day operations?
• Are they prepared to maintain compliance and meet licensing requirements?
• Can they uphold or improve the quality of care your center is known for?

Selling your rehab center isn’t just about getting to the closing table—it’s about ensuring the legacy of your business continues under capable, well-prepared leadership.

Get Expert Help Qualifying Buyers

Addiction-Rep is a leading consultant in assisting addiction treatment center sellers with finding highly qualified and experienced buyers who have proof of funds (POF) if they aren’t institutional investors. These buyers also have decades of experience in the addiction treatment space, which makes the sale of a rehab facility much easier.

As experienced professionals, at Addiction-Rep we also put buyers under an NDA with a non-circumvention clause, which helps keep the selling process and treatment center productive during the transaction.

You can trust the Addiction-Rep team won’t miss a detail as we work to get the best deal possible for your addiction treatment center. If you’d like to know more about the special considerations associated with selling an addiction treatment center, schedule a meeting with us by calling 617-229-6763.

Step 5 – Negotiating and Structuring the Sale

Once you’ve found an interested, qualified buyer, the time has come to make a deal happen. The negotiation period brings up a whole new list of things to consider to ensure you get the most advantageous terms and an acceptable price.

Asset Sale vs. Stock Sale – What’s the Difference?

The sale of addiction treatment centers can be structured in a few ways. At a high level, there are asset sales and stock sales:

• Asset Sale: The buyer purchases specific assets of the business (e.g., licenses, equipment, patient contracts, intellectual property, etc.), but the legal entity remains with the seller. Most sales tend to be asset sales. Defining assets that are included is a key component of determining the sale price with this structure.
• Stock Sale: With a stock sale the buyer purchases the entire legal entity, including all assets and liabilities, by acquiring the stock or membership interests (in the case of an LLC) or equity. Many buyers do not want to acquire the stock because if there is a liability with a reimbursing insurance company or a potential employee lawsuit the new buyer will be accountable for those liabilities.

In behavioral health, asset sales are more common due to regulatory and liability concerns, as buyers often prefer to avoid inheriting unknown liabilities. However, stock sales can be beneficial when maintaining existing contracts, accreditations or payer agreements is the priority.

The determination of an asset sale vs. a stock sale is typically handled by the attorneys for both the buyer and the seller. The time it takes to generate a new operating license in the state will be an integral part of the decision making process. We recommend that if you do a stock sale, you have a detailed claw back clause in your contract in case there is ever a litigation liability that needs to be remedied.

The experts at Addiction-Rep often recommend that owners get a professional drug rehab valuation for a small fee if you are selling a center. Having this documentation on hand will give you leverage when negotiating with the buyers that question the value of the business assets.

Setting the Right Price and Negotiation Strategies

The sale price and the offer are largely contingent on the performance of the center. Often if there are changes to the performance of the business or the data is off, especially in the negative, the buyer will want compensation or a price reduction accordingly. It’s just one more reason why doing financial analysis on the front end is so important.

Coming to a Purchase Price

You’ve done the valuations on your end, and now you have to convince the buyer to pay what you think the addiction treatment clinic is worth. The purchase price will be negotiated based on:

• Market Value
• Current Profitability
• Revenue and Growth Potential

Doing your due diligence in the very beginning will pay off during negotiations. If you’ve done your market research, have analyzed your financial data, and know how the industry is trending, you should be able to justify your asking price.

Terms and Conditions of an Addiction Treatment Center Sale

In our experience, we’re still seeing all cash sales in the behavioral health field. However, this doesn’t mean that if the buyer is financing the purchase through a bank or an SBA type of loan that you should discount the offer.

At the same time, it’s important to remember some bank deals will require seller financing for a small portion of the loan. The logic is that the bank wants to know the seller still has confidence in the business and that it can succeed after the sale. Such seller financing can have deferred tax liabilities, so that’s another consideration.

Other terms that need to be spelled out include:

• Continuation or discontinuation of contracts
• Warranties
• Liabilities

Be prepared for the terms and conditions to be haggled over more than the price. With so many different assets, there are a lot of potential negotiating points.

Step 6 – Transition Planning & Operational Handoff

Something every buyer will appreciate is a well-thought out transition plan. The transition plan covers various aspects of the business that are going to be impacted by the change in ownership.

A comprehensive transition of ownership plan will include how to handle:

• Employee Management
• Patient Care Continuity
• Email Accounts
• Software Licenses
• Leases
• Insurance Policies

Managing Staff & Patient Transitions

Typically, current employees of the addiction rehab center transition with the business and establish new employment contracts with the new owners. The following should be defined in advance when this is the case:

• How long the current owners/management will stay on
• How many hours will they work
• If they will work onsite or off site
• How much will they be compensated (hourly, salary, bonus and incentives)

Another benefit you can offer buyers is transition training. You can offer to help train staff so that they are fully prepared for the change in ownership and management so that quality of care remains consistent.

Business Transfer Logistics

With an addiction treatment center there are also business logistics involved. You’ll need to securely transfer:

• Leases
• Software licenses
• Business accounts
• Digital assets

It’s also helpful to provide information on the facility infrastructure such as phone lines, internet connections, and electrical components.

Step 7 – Tax Considerations and Payment Structuring

When you are selling a business, commercial real estate, or both, there are going to be tax considerations that can significantly cut into the profit that’s realized from the sale. Planning ahead can help you structure the deal to reduce your tax burden and increase your profit.

Tax Implications of Selling a Rehab Center

Capital gains taxes are the biggest tax implication to consider when selling a rehab center. Currently, the long-term capital gains tax rates are 0%, 15%, or 20% depending on your taxable income. Therefore, it can be advantageous to sell your addiction treatment center in a year when you anticipate your taxable income to be lower, although it might not be possible to get below the 20% threshold with the sale.

It’s important to speak with a certified professional accountant about the tax implications of selling a business. They can provide personalized guidance on the best way to structure the deal to minimize the amount that’s owed in taxes.

Factoring in the Allocation of Purchase Price and Net Proceeds

When selling an addiction treatment center, it’s not just about the total sale price. It’s about what the owner takes home after taxes. Many sellers overlook the importance of how the purchase price is allocated, which can significantly impact net proceeds.

The allocation applies to both tangible assets (such as medical equipment, office furniture and real estate) and intangible assets (such as goodwill, licenses and patient contracts). The way these assets are categorized can affect tax liabilities, depreciation, and potential gains.

Sellers should work with financial and legal advisors to understand the after-tax implications of an offer before accepting it. A well-planned allocation strategy can help maximize financial outcomes and ensure a smoother transition for both the seller and the buyer.

Using a Structured Installment Sale

There are solutions that provide guaranteed income from a business sale. Some property and business owners are eligible for the installment sale method under Internal Revenue Code Section 453.

Instead of receiving one lump sum, all parties agree to periodic payments for a stated number of years as a condition of the sale. The periodic payment obligation is then transferred to an entity that issues the scheduled payments to the seller.

MetLife Assignment Company, Inc. (MACI) is a service provider that can facilitate a structured installment sale. Contact us if you are interested in learning more about how it works.

Going the Extra Mile: Writing a Comprehensive Drug Rehab Business Plan For the Buyer

Creating a comprehensive business plan is a great way to stand out in the market and attract high-value buyers. The goal of a business plan is to help potential buyers have a thorough understanding of what the treatment center provides, its goals, growth potential, and demand.

Here are the key components your business plan needs to have to provide the most value for buyers:

• Target Market and Demand: Identify the target market of your center and how this aligns with the demand in your area. You could also provide insights into target areas that could be profitable in the future. For example, expanding to offer medication assisted treatment for alcohol use disorder in addition to opioid disorder.
• Mission Statement: The mission statement should highlight the values and principles that direct how the center operates, interacts with clients, and stands out from local competitors. It should also include information on the center’s goals and how it serves the community.
• Services and Programs: Provide insight into the services the center provides, how in demand they are, and their success rate for the area.
• Growth Potential: Create a diagram of the growth potential for your treatment center based on past growth analytics and other factors, including: market trends, local competition, opportunities for expansion, and marketing initiatives.
• Revenue Streams: Both the diversity and the consistency of the revenue streams will matter to buyers.
• Size and Capacity: The size of your facility, the grounds, and the patient capacity should be noted to give buyers an idea of how they could scale the business.
• Staffing and Operations: The people running the rehab facility are key to its success. The business plan should list out all of the staff, their roles, specialities, and specialized training.

An exceptional business plan could be the deciding factor in a deal. It’s so critical there are special consultants that solely focus on business planning. A consultant can provide an outside perspective and help you better break down the key elements that make your treatment center appealing to today’s buyers.

Additional Tips for Selling a Rehab Center

• The best way to set your sale price expectations is to do a professional drug rehab business valuation. During the evaluation a third-party expert will determine the current market value of the addiction treatment center based on its assets and potential future earnings.
• If you are planning on selling your business in the next couple of years, consider getting your current financials audited right now. The auditing process can take time, but it will help you speed up the sale and potentially get you a stronger offer for the business. There are also fewer surprises when you are selling your business with a financial audit.
• Look into whether your accreditations can transfer with the business after the sale.

• Enhance the center’s branding, marketing materials, and online presence to make it more attractive to potential buyers.
• Ideally 30-50% of all of your calls/leads will come from your Google My Business (GMB) profile if you are near a major metropolitan area. Make sure the profile is optimized with up-to-date information and dozens of 4- and 5-star reviews.
• Buyers will want to take a look at your data, so you want to have everything set up properly to capture and track data through Google Analytics. Make sure you have Google Search Console integrated with your Google My Business profile. Next make sure you have CTM (Call Tracking Metrics) integrated with all of your marketing sources, such as the SEO website, PPC website, GMB, Psychology Today, Rehabs.com, referral websites, trade shows, books, billboards, TV, radio, etc.

Get Professional Help Selling Your Rehab Center

If the process of selling an addiction treatment center seems complex, that’s because it is. On top of the typical financial and real estate matters that come with selling a business, there are many federal and local regulations associated with the operation of addiction treatment centers.

It is highly advisable that drug rehab owners seek assistance from qualified professionals during the process to ensure all legal requirements are met and the sale goes as smoothly as possible. You may want to seek guidance from:

• Mergers and acquisition specialists
• Legal professionals who are familiar with the addiction treatment industry
• Financial advisors with experience in preparing businesses for sale
• Business advisor who has worked in the behavioral health space
• Real estate professionals who work in the local area
• Licensing and certification experts
• Marketing consultants with a track record of improving visibility

With Addiction-Rep all of these professionals are at your disposal. We’ve assembled a team of industry professionals that can cover all aspects of selling your rehab center from getting financial records prepared and writing a business plan to boosting your online presence and identifying qualified buyers.