Top 3 Marketing Success Strategies for Drug Rehabs
This article is for ongoing businesses specifically drug rehabs. If you have a business that is 2 years or older this article might help you re-focus if you find your marketing efforts are not on tack or are out of balance. We assume that you already have an existing brand, a trusted brand, a brand that delivers on its brand promise and a brand that has at least 2,000 impressions per month in front of new prospects.
Top 3 Marketing Success Strategies for Drug Rehabs:
- If something is working do more of it do it better: Examples are:
- SEO & PPC
- Social Media
- On Ground Marketing
- Outreach programs
- Trade shows
- Networking Events
- Buying calls
Sometimes the challenge is we can get side tracked with the latest shiny object. We can get bombarded with calls from sales people selling very interesting marketing solutions however they themselves have no clue if they will actually work until you become Guinea pig #3 or #33. Those types of tests can side track you and also turn into $5,000, $10,000 and $20,000 + tests that are lost leaders. Stay focused on what has been working for the business in the past.
- List building is #2. Nothing is more powerful than list building and marketing back to the same people who you have already touched in your business. The reason list building is so powerful is you have leverage. You have a client or a family that has an addiction problem. This problem is not likely to go away any time soon.Even more powerful than building a list is segmenting the list. The more targeted you can message the person(s) who has a teen addiction problem the more likely you will get through to building trust with that family. If your rehab center only treats adults then selling those person(s) teen addiction treatment is a complete waste of marketing money. The infamous John Wanamaker has a quote for the ages: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
- Public Relations: PR and Branding are the two most over looked marketing efforts in the addiction treatment field. PR leverages TRUST. If you see someone quoted in the New York Times or the Wall St Journal or Fox News we are more likely to “listen” to them. Even local news outlets provide a lot of trust as well. Local PR can sometimes get you national press.A great PR effort / editorial news segment or written article can tell a story. Stories sell. Stories are memorable. Add these stories on your websites and they can be told over and over again and again.