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Want to Increase Your Drug Rehab Admissions? DO THIS!

Posted on Feb 24, 2020 by Jim Peake

Answer the phones please.  Answer them all the time and on the first or second ring!  NO EXCUSES!   If you can’t answer, don’t answer or won’t answer then do something!  Use a live answering service if ANY of your calls are going into vmail or ring no answer.  One missed admission can pay for the answering service for 6 months or more.  These missed calls are costing you a lot of money.   Why are we telling you to answer the phones?  Because we test rehab lines all the time and they aren’t getting answered.  We know this when we listen to the calls……or should we say the recordings of people trying to reach you.  Many times drug rehabs aren’t even providing voice recordings that pick up the caller.

TRUST FACTOR FOR THE REHAB BUSINESS

OK you don’t have to have the brand name of a Lamborghini but you want to be known as a reliable brand that provides quality treatment and this starts by answering the phones.  As with any company or business trust is what eliminates risk.  If we eliminate risk the likelihood of customer acquisition is much greater.  This is why branding is so important, it starts with the brand and permeates throughout the business as well as all previous clients who become brand ambassadors.

There are so many missed admissions opportunities in the drug rehab space.  Have you looked at the cost of PPC keywords for drug rehab and addiction treatment lately?  A cost for a lousy click can climb to well over $100 per click, this isn’t even a phone call.  There are literally dozens and dozens of things your rehab can do to increase admissions and build trust, start here.  For example:

  1. Answer your phones
  2. Improve your website speed
  3. Add more pages to your website (ASAM 4,910 pages)
  4. Make your site voice search friendly
  5. Get more quality backlinks
  6. Build a better landing page
  7. Write and test great call to actions
  8. Put trust icons on all pages
  9. Add insurance icons to all pages
  10. Make testimonials available and easy to access
  11. SEO/Optimize your website and web pages
  12. Write quality content and write better content that people want to share
  13. Make sure your social media properties and alive and active
  14. And the list goes on and on.

We can’t tell you how often we get push back and prospects and clients will say “we answer all our calls,” or “we have the best admissions people.”   This is all well and good but the TRUTH is the TRUTH and chances are you aren’t picking up the phones.  Here’s a solution.  Call Davinci and hire them for 2 or 3 months and have them answer the phones for you.  What happens next is your business will close more admissions.


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Jim Peake

Jim Peake – Jim has over 30 years of direct response advertising marketing experience. He was the catalyst for putting the Internet in the front page of every newspaper around the world for the first time with the chess event Grandmaster Garry Kasparov vs. IBM’s Deep Blue super computer in the mid 1990’s. Jim’s main area of focus today is helping drug and alcohol treatment centers market their businesses in a hyper competitive market.

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